PAID SEARCH & ANALYTICS SPECIALIST
WFA Digital Insight
The demand for skilled paid media specialists has grown significantly, with a 25% increase in job openings over the past year. As companies shift their focus towards data-driven marketing strategies, professionals with expertise in Google Ads, Analytics, and campaign optimization are in high demand. M&C Saatchi Group, a renowned marketing agency, is now seeking a Paid Search & Analytics Specialist to join their team. With the rise of remote work, this role offers a unique opportunity for candidates to work with a global client base and collaborate with a talented team of marketing professionals. Before applying, candidates should be prepared to showcase their technical skills, analytical mindset, and ability to drive campaign performance.
Job Description
About the Role
The Paid Search & Analytics Specialist role at M&C Saatchi Group is a critical position that requires a deep understanding of paid media campaigns, analytics, and data-driven decision making. As a key member of the marketing team, you will be responsible for planning, executing, and optimizing paid search campaigns across various platforms, including Google Ads, Meta Ads, and LinkedIn Ads. Your primary objective will be to drive campaign performance, improve ROI, and provide data-driven insights to clients and internal stakeholders.The ideal candidate will have a strong foundation in Google Ads, Google Analytics, and campaign optimization. You will work closely with the marketing team to develop and implement paid media strategies, conduct keyword research, and analyze campaign performance. Your attention to detail, analytical skills, and ability to communicate complex data insights will be essential in this role.
What You Will Do
- Manage and optimize Google Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube
- Conduct keyword research, audience research, competitive analysis, and search term analysis
- Monitor campaign performance, pacing, budgets, bids, conversion volume, CPA, ROAS, and other key KPIs
- Recommend optimizations based on performance trends, including budget shifts, bidding strategy changes, audience refinements, keyword adjustments, and creative recommendations
- Support ad copy development and testing across paid search campaigns
- QA campaign builds to ensure proper settings, targeting, tracking, budgets, and naming conventions are in place
- Set up and troubleshoot conversion tracking using Google Tag Manager
- Support GA4 event tracking, conversion setup, and audience creation
- Help diagnose tracking discrepancies between Google Ads, GA4, client websites, CRM platforms, and reporting dashboards
- Pull and organize performance data from Google Ads, GA4, Funnel.io, and other reporting platforms
- Build recurring reports and performance summaries for clients and internal teams
What We Are Looking For
- 2-4 years of hands-on experience managing Google Ads campaigns
- Strong working knowledge of Google Ads, especially Search and Performance Max
- Experience with Google Tag Manager, including setting up and troubleshooting tags, triggers, and variables
- Familiarity with GA4, including events, conversions, traffic sources, and basic reporting
- Strong analytical skills and comfort working with performance data
- Ability to identify issues, troubleshoot problems, and communicate findings clearly
- Strong attention to detail, especially with campaign QA and tracking setup
- Comfortable working in spreadsheets, including basic formulas, pivot tables, and data organization
- Ability to manage multiple tasks, deadlines, and client priorities
Nice to Have
- Experience with Funnel.io, Looker Studio, Supermetrics, or other reporting/data aggregation platforms
- Experience with Microsoft Ads, Meta Ads, LinkedIn Ads, or other paid media platforms
- Familiarity with offline conversion tracking, enhanced conversions, CRM integrations, or server-side tagging
- Experience working in an agency environment
- Google Ads and/or Google Analytics certifications
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a global client base and collaborate with a talented team of marketing professionals
- Remote work arrangement with flexible working hours
- Professional development opportunities, including training and certification programs
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Make sure to highlight your experience with Google Ads, Google Analytics, and campaign optimization in your resume and cover letter.
- Be prepared to provide specific examples of successful paid search campaigns you have managed and optimized.
- Familiarize yourself with the latest trends and best practices in paid media and analytics.
- Develop a strong understanding of data analysis and interpretation, and be able to communicate complex data insights effectively.
- Prepare to discuss your experience with campaign tracking, conversion setup, and audience creation.
- Show enthusiasm for ongoing learning and professional development, as the paid media landscape is constantly evolving.
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