Paid Search Manager

829 Studios·Remote(Boston, Massachusetts, United States)
Marketing

WFA Digital Insight

Demand for paid media specialists grew significantly in recent years, with a reported 25% increase in job openings. As companies shift budgets to digital channels, the need for skilled paid search managers has never been higher. 829 Studios stands out for its innovative approach to digital marketing, and this role offers a chance to work with a cutting-edge team. Before applying, candidates should be aware that they'll need to stay up-to-date on the latest Google Ads and Meta campaign management tools, as well as have a strong understanding of data-driven decision making. With the right skills and experience, this could be a dream role for those looking to take their paid search career to the next level.

Job Description

About the Role

The Paid Search Manager role at 829 Studios is a critical position that involves developing and executing paid media campaigns across various digital channels. The ideal candidate will have a deep understanding of paid search principles, including keyword research, ad copywriting, and bidding strategies. As a key member of the marketing team, the Paid Search Manager will work closely with colleagues to align campaign goals with overall business objectives.

The day-to-day responsibilities of this role will include managing and optimizing paid search campaigns, analyzing campaign performance data, and providing insights to inform future campaign decisions. The Paid Search Manager will also be responsible for staying up-to-date on the latest industry trends and platform updates, ensuring that 829 Studios remains at the forefront of paid search innovation.

As a remote worker, the Paid Search Manager will be expected to be self-motivated and disciplined, with excellent communication skills and the ability to work effectively in a distributed team environment.

What You Will Do

  • Develop and execute comprehensive paid search campaigns across Google Ads and other platforms
  • Conduct thorough keyword research and analysis to inform campaign targeting and ad copy
  • Create and optimize ad copy and landing pages for maximum campaign performance
  • Manage and allocate campaign budgets to achieve optimal ROI
  • Analyze campaign performance data to identify areas for improvement and provide actionable insights
  • Collaborate with cross-functional teams to align campaign goals with overall business objectives
  • Stay up-to-date on the latest industry trends and platform updates
  • Develop and maintain expert-level knowledge of paid search platforms and tools
  • Provide training and support to junior team members as needed
  • Participate in regular team meetings and contribute to the development of marketing strategies

What We Are Looking For

  • 3+ years of experience in paid search campaign management
  • In-depth knowledge of Google Ads and other paid search platforms
  • Strong understanding of keyword research and analysis principles
  • Excellent ad copywriting and creative skills
  • Ability to analyze and interpret large datasets
  • Strong communication and project management skills
  • Experience working in a remote team environment
  • Familiarity with data visualization tools and techniques
  • Strong problem-solving skills and attention to detail
  • Bachelor's degree in Marketing or related field

Nice to Have

  • Experience with other paid media channels, such as social media or display advertising
  • Familiarity with marketing automation platforms and tools
  • Certification in Google Ads or other paid search platforms
  • Experience working in the tech or digital marketing industry
  • Knowledge of programming languages, such as Python or JavaScript

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a cutting-edge marketing team
  • Flexible remote work arrangement with stipend for home office setup
  • Professional development opportunities and training budget
  • Access to the latest marketing tools and technologies
  • Collaborative and dynamic team environment
  • Recognition and reward for outstanding performance
  • Comprehensive health and wellness benefits
  • Generous PTO and holiday schedule

How to Stand Out

  • Tip: Make sure your resume and cover letter are optimized for paid search keywords, such as 'Google Ads' and 'campaign management'.
  • To stand out, include specific examples of successful paid search campaigns you've managed in the past, including metrics and results.
  • Be prepared to answer technical questions about paid search platforms and tools, such as Google Ads and Microsoft Ads.
  • Consider creating a portfolio of your work, including case studies and campaign results, to showcase your skills and experience.
  • When negotiating salary, be sure to research the market rate for paid search managers in your area and be prepared to make a strong case for your worth.
  • Red flag: If the company is not transparent about their marketing goals or budget, it may be a sign of poor communication or unrealistic expectations.
  • Tip: Stay up-to-date on the latest industry trends and platform updates by attending webinars and reading industry blogs, such as Search Engine Land and AdExchanger.

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