Paid Search Manager - Agency

Lamark Media·Remote(Boca Raton, Florida, United States)
Marketing

WFA Digital Insight

As demand for paid media specialists continues to skyrocket, with a notable 25% growth in 2025, professionals with expertise in managing Google Ads and paid search campaigns are in higher demand than ever. Lamark Media, a forward-thinking agency, is currently looking for a skilled Paid Search Manager to join their team. With the shift towards remote work, candidates who can effectively manage campaigns remotely and have a strong understanding of digital skills are particularly sought after. Before applying, it's essential to understand the current market landscape and the skills needed to thrive in this role, including a deep knowledge of paid media and the ability to work independently in a remote setting.

Job Description

About the Role

The Paid Search Manager position at Lamark Media is a critical role that involves managing and optimizing paid search campaigns across various platforms, including Google Ads. This role is pivotal in driving the company's digital marketing strategy and requires a deep understanding of paid media, as well as the ability to work closely with cross-functional teams.

In this role, you will be responsible for the day-to-day management of paid search campaigns, including keyword research, ad copywriting, and bid management. You will also be tasked with analyzing campaign performance, identifying areas for improvement, and implementing optimizations to drive better results.

As a key member of the digital marketing team, you will work closely with other specialists to ensure that paid search campaigns are aligned with the company's overall marketing goals and objectives.

What You Will Do

  • Manage and optimize paid search campaigns across Google Ads and other platforms
  • Conduct keyword research and develop targeted ad copy to drive conversions
  • Analyze campaign performance and identify areas for improvement
  • Implement bid management strategies to maximize ROI
  • Collaborate with cross-functional teams to align paid search campaigns with overall marketing goals
  • Develop and manage campaign budgets and forecasting
  • Stay up-to-date with the latest trends and best practices in paid search marketing
  • Provide regular campaign performance reports to stakeholders
  • Identify and capitalize on new opportunities to drive growth and expansion

What We Are Looking For

  • 3+ years of experience in managing paid search campaigns, preferably in an agency setting
  • Strong knowledge of Google Ads and other paid search platforms
  • Proven track record of driving campaign performance improvements through optimization
  • Excellent analytical and problem-solving skills
  • Ability to work independently in a remote setting and manage multiple campaigns simultaneously
  • Strong communication and collaboration skills
  • Experience with campaign management tools and platforms
  • Certification in Google Ads or other relevant platforms

Nice to Have

  • Experience with other digital marketing channels, such as social media or email marketing
  • Knowledge of programming languages, such as Python or JavaScript
  • Experience with data analysis and visualization tools, such as Tableau or Power BI
  • Certification in other relevant areas, such as Google Analytics

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a forward-thinking agency that values innovation and creativity
  • Flexible working hours and remote work arrangements
  • Access to the latest tools and technologies in paid search marketing
  • Professional development and training opportunities to help you grow in your career
  • Collaborative and dynamic work environment with a team of experienced professionals
  • Recognition and reward for outstanding performance and contributions to the team

How to Stand Out

  • Ensure you have a strong portfolio that showcases your experience and successes in managing paid search campaigns, and be prepared to discuss specific examples during the interview.
  • Familiarize yourself with the latest trends and best practices in paid search marketing, and be prepared to discuss how you stay up-to-date with industry developments.
  • Highlight your ability to work independently and manage multiple campaigns simultaneously, as this is a key requirement for the role.
  • Be prepared to walk the interviewer through your process for analyzing campaign performance and identifying areas for improvement.
  • Don't be afraid to ask questions during the interview, such as what the biggest challenges are in the role and how the company approaches professional development and growth opportunities.
  • Research the company culture and values beforehand, and be prepared to discuss how your own values and work style align with those of the company.

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