Paid Search Manager

About the Role

The day-to-day responsibilities of this role will include managing campaign budgets, optimizing ad targeting, and analyzing performance metrics to inform future campaign decisions. The ideal candidate will have a strong analytical mindset and the ability to interpret complex data sets to drive campaign optimizations.

Jellyfish is committed to fostering a collaborative and innovative work environment, and as a Paid Search Manager, you will be expected to contribute to this culture by sharing knowledge, best practices, and new ideas with the team.

What You Will Do

• Develop and execute comprehensive paid search campaigns across Google Ads, Meta, and other platforms
• Conduct thorough keyword research and analysis to inform campaign targeting strategies
• Manage and optimize campaign budgets to ensure maximum ROI
• Analyze campaign performance metrics, including click-through rates, conversions, and cost per acquisition
• Collaborate with the digital marketing team to align campaign goals with business objectives
• Stay up-to-date with the latest trends and technologies in paid search and apply this knowledge to campaign strategies
• Conduct A/B testing and experiments to continuously improve campaign performance
• Provide regular campaign performance reports to stakeholders and recommend future campaign optimizations
• Manage and optimize landing pages for campaign targeting and user experience

What We Are Looking For

• 3+ years of experience in paid search marketing, preferably in a management role
• Strong understanding of paid search platforms, including Google Ads and Meta
• Proven track record of successfully managing and optimizing paid search campaigns
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets
• Strong communication and collaboration skills, with experience working in cross-functional teams
• Bachelor's degree in Marketing, Communications, or a related field
• Experience with campaign management tools, such as Google Ads Editor and Meta Ads Manager
• Certification in Google Ads or Meta Ads is a plus

Nice to Have

• Experience with scripting languages, such as Python or JavaScript, for campaign automation
• Knowledge of machine learning and AI applications in paid search marketing
• Experience with data visualization tools, such as Tableau or Power BI, for campaign reporting
• Certification in Google Analytics or other analytics platforms

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading digital marketing company
• Collaborative and innovative work environment
• Professional development opportunities, including training and certification programs
• Flexible remote work arrangements, with the option to work from home or in a shared office space
• Access to the latest digital marketing tools and technologies
• Recognition and reward for outstanding performance, including bonuses and promotions

• Tip: Make sure your resume and online profiles are up-to-date and highlight your paid search experience and certifications.
• Tip: Prepare to talk about specific campaign successes and challenges you've faced in previous roles, and how you overcame them.
• Tip: Familiarize yourself with Jellyfish's digital marketing services and be prepared to discuss how your skills and experience align with their business goals.
• Tip: Show a willingness to learn and adapt to new technologies and trends in paid search marketing.
• Tip: Be prepared to provide examples of your analytical and problem-solving skills, and how you've applied these skills to drive campaign success.
• Tip: Don't be afraid to ask questions during the interview process, such as what a typical day looks like in this role or what opportunities there are for professional development.