Paid Search & Social Manager (Remote Canada)

DirectiveDirective·Remote(Remote - Canada)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

As demand for specialized paid media expertise grows, Directive's Paid Search & Social Manager role stands out in the remote job market. With a 34% increase in demand for paid media specialists in 2025, professionals with Google Ads, Meta Ads, and Google Analytics skills are in high demand. Directive's unique approach to customer generation sets them apart, and candidates should be prepared to showcase their strategic thinking and analytical skills.

Job Description

About the Role

Directive Consulting is seeking a Paid Search & Social Manager to join their team. As a performance marketing agency for SaaS and Tech companies, Directive uses a customer generation methodology to focus on SQLs and customers.

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Execute and optimize PPC advertising campaigns across multiple platforms

Requirements

  • Experience with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and GA4
  • Proficiency in Excel and Programmatic campaigns

How to Stand Out

  • Be prepared to showcase your proficiency in Google Ads, Meta Ads, and LinkedIn Ads, as well as your understanding of Google Analytics and GA4.
  • Highlight your experience with Programmatic campaigns and Excel in your application.
  • Develop a strong portfolio that demonstrates your ability to create and optimize successful paid media campaigns.
  • Be ready to discuss your approach to customer generation and how you've applied it in previous roles.
  • Emphasize your analytical skills and ability to drive referrals via client relationships.

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