Paid Search Specialist

Leap Tools·Remote(Canada)
Marketing

WFA Digital Insight

The demand for paid media specialists has skyrocketed in recent years, with a 25% increase in job postings in 2025 alone. As companies shift their focus to digital marketing, the need for experts who can navigate the complex world of paid search has never been more pressing. Leap Tools, a Canadian tech company, is at the forefront of this trend, and their latest job posting for a Paid Search Specialist is an exciting opportunity for those looking to make a mark in the industry. With the rise of remote work, candidates can now apply for this role from anywhere in Canada, bringing their skills and expertise to a company that values innovation and creativity. Before applying, candidates should be aware that they will need to have a strong foundation in digital marketing, as well as excellent analytical and problem-solving skills.

Job Description

About the Role

The Paid Search Specialist role at Leap Tools is a unique opportunity for a digital marketing professional to join a team of innovators and thought leaders in the industry. As a key member of the marketing team, the successful candidate will be responsible for developing and executing paid search campaigns that drive traffic, conversions, and revenue growth. This is a remote role, allowing the candidate to work from anywhere in Canada, and will require excellent communication and project management skills to collaborate with cross-functional teams.

The day-to-day responsibilities of this role will include managing and optimizing paid search campaigns across multiple platforms, including Google Ads and Microsoft Ads. The successful candidate will need to have a deep understanding of keyword research, ad copywriting, and bidding strategies, as well as the ability to analyze campaign performance data and make data-driven decisions. This role will also require collaboration with the larger marketing team to align paid search campaigns with overall marketing goals and objectives.

As a Paid Search Specialist at Leap Tools, the successful candidate will be working in a fast-paced and dynamic environment, with a team that values creativity, innovation, and experimentation. The company is committed to staying at the forefront of the latest trends and technologies in digital marketing, and the Paid Search Specialist will play a key role in helping to drive this forward.

What You Will Do

  • Manage and optimize paid search campaigns across multiple platforms, including Google Ads and Microsoft Ads
  • Conduct keyword research and develop targeted ad copy to drive conversions and revenue growth
  • Analyze campaign performance data and make data-driven decisions to optimize campaigns
  • Collaborate with cross-functional teams to align paid search campaigns with overall marketing goals and objectives
  • Develop and execute A/B testing and experimentation to drive continuous improvement
  • Stay up-to-date with the latest trends and technologies in paid search and digital marketing
  • Manage and report on campaign budgets and ROI
  • Collaborate with the marketing team to develop and execute integrated marketing campaigns
  • Provide insights and recommendations to the marketing team on paid search campaign performance

What We Are Looking For

  • 3+ years of experience in paid search marketing, preferably in a B2B or tech industry
  • Strong understanding of keyword research, ad copywriting, and bidding strategies
  • Experience with Google Ads and Microsoft Ads, including campaign setup, management, and optimization
  • Strong analytical and problem-solving skills, with the ability to analyze campaign performance data and make data-driven decisions
  • Excellent communication and project management skills, with the ability to collaborate with cross-functional teams
  • Strong understanding of digital marketing principles and how paid search fits into the overall marketing mix
  • Experience with marketing automation platforms and CRM systems
  • Strong attention to detail and ability to manage multiple campaigns and priorities

Nice to Have

  • Experience with other paid media channels, such as social media or native advertising
  • Certification in Google Ads or Microsoft Ads
  • Experience with data analysis and visualization tools, such as Google Analytics or Tableau
  • Strong understanding of machine learning and AI applications in paid search marketing
  • Experience with agile project management methodologies and collaboration tools

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading tech company and contribute to the development of innovative marketing campaigns
  • Collaborative and dynamic work environment with a team of experienced marketing professionals
  • Professional development opportunities, including training and certification programs
  • Flexible work arrangements, including remote work options and flexible hours
  • Access to the latest marketing tools and technologies
  • Recognition and reward programs for outstanding performance and contributions

How to Stand Out

  • Be prepared to provide specific examples of your experience with paid search marketing, including campaign setup, management, and optimization.
  • Make sure your resume and cover letter are tailored to the job requirements, highlighting your analytical and problem-solving skills.
  • Practice your interview skills, including common paid search marketing interview questions and case studies.
  • Be prepared to talk about your experience with data analysis and visualization tools, and how you have used them to drive campaign optimization.
  • Don't be afraid to ask questions during the interview, including about the company culture and team dynamics.
  • Consider creating a portfolio of your work, including examples of successful paid search campaigns and case studies.

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