Paid Search Sr. Strategist
WFA Digital Insight
As demand for paid media specialists continues to soar, with a 25% growth in 2025, professionals with expertise in Google Analytics and Performance Max are in high demand. Power Digital Marketing stands out for its people-first approach and commitment to diversity. With its proprietary technology, nova, the company simplifies investment planning for marketing and diligence in M&A. Before applying, candidates should be aware that proficiency in spoken and written English is required, and a strong understanding of cross-channel strategy is essential. With billions in media managed, this role offers a unique chance to work with complex, enterprise-level accounts.
Job Description
About the Role
The Paid Search Sr. Strategist is a critical component of Power Digital Marketing's growth strategy, responsible for owning the execution, performance, and growth of their marketing service within their book of business. This involves servicing complex, enterprise-level accounts and providing exceptional client service. The role demands a deep understanding of Paid Media advertising, as well as the ability to navigate cross-channel strategy and its impact on the broader media mix.Day-to-day, the Sr. Strategist will work closely with clients to understand their business goals and develop tailored strategies to achieve them. This requires a unique blend of technical expertise, business acumen, and interpersonal skills. The Sr. Strategist will also collaborate with internal teams, including Specialists and other Sr. Strategists, to drive campaign performance and growth.
Power Digital Marketing is a tech-enabled growth firm that values diversity in backgrounds and experiences. The company's mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results.
What You Will Do
- Own the execution, performance, and growth of marketing services within your book of business
- Service complex, enterprise-level accounts and provide exceptional client service
- Develop and execute Paid Media campaigns across Google Ads and Microsoft Ads
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data
- Participate in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance against client goals
- Maintain frequent and excellent communication with internal agency teams and external clients
- Collaborate with Specialists and other Sr. Strategists to drive campaign performance and growth
- Stay up-to-date with industry trends and best practices in Paid Media
What We Are Looking For
- Advanced proficiency in Microsoft Ads and Google Analytics
- Experience with Performance Max and Programmatic
- Strong understanding of cross-channel strategy and its impact on the broader media mix
- Excellent communication and interpersonal skills
- Ability to work under pressure and navigate difficult conversations
- Strong analytical and problem-solving skills
- Experience with Excel and data analysis
- Proficiency in spoken and written English at an advanced level
Nice to Have
- Experience with CTV and influencer marketing
- Knowledge of Shopify and other e-commerce platforms
- Certification in Google Ads or Microsoft Ads
Benefits and Perks
- Opportunity to work with complex, enterprise-level accounts
- Collaborative and dynamic work environment
- Professional development and training opportunities
- Flexible remote work arrangements
- Access to cutting-edge technology and tools
- Competitive compensation and benefits package
How to Stand Out
- Tip: Make sure to highlight your experience with Google Analytics and Performance Max in your application.
- Develop a strong understanding of cross-channel strategy and its impact on the broader media mix.
- Be prepared to provide specific examples of successful Paid Media campaigns you've managed in the past.
- Showcase your ability to work under pressure and navigate difficult conversations.
- Keep your portfolio up-to-date and include case studies that demonstrate your expertise in Paid Media.
- Research the company culture and values to ensure you're a good fit for the role.
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