Paid Social Coordinator

DEPT®·Remote(United States)
Operations

WFA Digital Insight

As demand for paid media specialists continues to soar, with a notable 25% increase in 2025, professionals with a keen eye for digital campaigns are in high demand. DEPT, a leader in digital marketing, seeks a skilled Paid Social Coordinator to join their team remotely. With the remote work landscape evolving, having strong digital skills is no longer a preference but a necessity. Candidates should be prepared to showcase their expertise in managing social media campaigns, analyzing performance, and optimizing for better results. Before applying, it's crucial to understand the current market trends and the role's requirements, including experience with remote collaboration tools and a deep understanding of social media platforms.

Job Description

About the Role

The Paid Social Coordinator position at DEPT is a unique opportunity for a digital marketing professional to join a leading team in managing and optimizing social media campaigns. Day-to-day, the successful candidate will be responsible for strategizing, implementing, and analyzing the performance of these campaigns across various social media platforms. Given the remote nature of this role, the ability to work independently and collaborate effectively with a distributed team is essential.

The role matters significantly as social media continues to play a pivotal role in brand awareness and customer engagement. The Paid Social Coordinator will be part of a dynamic team that values innovation and creativity, always seeking new ways to improve campaign performance and reach target audiences more effectively.

Reporting to a Senior Manager in Digital Marketing, the Paid Social Coordinator will have the opportunity to grow professionally, receiving feedback and support to enhance their skills in paid social media marketing.

What You Will Do

  • Develop and execute comprehensive social media campaigns that align with the company's overall marketing strategy.
  • Conduct thorough research on target audiences to create personas that guide campaign development.
  • Manage and optimize campaign budgets to ensure maximum ROI.
  • Collaborate with the content team to develop engaging ad creatives.
  • Monitor campaign performance regularly, providing insights and recommendations for improvement.
  • Stay updated on the latest trends and algorithm changes in social media platforms to adjust strategies accordingly.
  • Work closely with the analytics team to set up and track key performance indicators (KPIs).
  • Develop and maintain reports on campaign performance, presenting findings to the senior management team.

What We Are Looking For

  • 2+ years of experience in managing paid social media campaigns.
  • Strong understanding of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Experience with social media advertising tools and platforms.
  • Ability to analyze data and make informed decisions to optimize campaigns.
  • Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.
  • Strong problem-solving skills, with the ability to troubleshoot campaign issues quickly.

Nice to Have

  • Experience with Google Analytics and other tracking tools.
  • Knowledge of SEO principles and how they impact social media campaigns.
  • Certification in social media marketing or a related field.

Benefits and Perks

  • Competitive salary and benefits package.
  • Opportunity to work remotely with a dynamic and international team.
  • Professional development opportunities, including training and conference attendance.
  • Access to the latest tools and technologies in digital marketing.
  • Flexible working hours to accommodate different time zones and personal needs.
  • Annual stipend for professional development and continuous learning.

How to Stand Out

  • Build a strong portfolio: Showcase your experience in managing paid social media campaigns, including campaign performance metrics and strategies used.
  • Stay updated on industry trends: Follow the latest developments in social media algorithms and advertising platforms to demonstrate your expertise during interviews.
  • Highlight analytical skills: Be prepared to discuss how you analyze campaign data and use insights to improve future campaigns.
  • Emphasize collaboration skills: Given the remote nature of the role, emphasize your ability to work effectively with distributed teams and manage remote collaborations.
  • Prepare for scenario-based questions: Be ready to answer questions that test your problem-solving skills in managing social media campaigns, such as handling a sudden drop in engagement or dealing with a brand crisis on social media.

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