Paid Social Expert

## About the Role The Paid Social Expert position at Epidemic Sound is a critical role that involves managing and optimizing paid social campaigns across various platforms to achieve the company's marketing goals. This role is integral to the marketing team and will involve close collaboration with other departments to ensure aligned messaging and strategy. Day-to-day, the Paid Social Expert will be responsible for campaign setup, budget allocation, and performance analysis.

The marketing landscape is ever-evolving, and the ability to stay abreast of the latest trends and platform updates is essential. As a Paid Social Expert at Epidemic Sound, you will be at the forefront of driving the company's online presence and engagement through paid social channels. Your expertise will directly impact the company's ability to reach and engage with its target audience effectively.

In terms of team context, the Paid Social Expert will be part of a dynamic and innovative marketing team. The role will report to a Marketing Manager and will involve working closely with the rest of the marketing team, including content creators, designers, and other specialists to ensure cohesive campaign execution.

## What You Will Do - Develop and execute comprehensive paid social strategies that align with the company's overall marketing objectives.

• Manage and optimize paid social campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Conduct market research and competitor analysis to stay informed of trends and opportunities.
• Create and manage campaign budgets, ensuring efficient allocation of resources.
• Analyze campaign performance using various metrics and adjust strategies accordingly.
• Collaborate with the content team to develop compelling ad creatives.
• Stay updated on the latest social media platform updates and algorithm changes.
• Provide regular campaign performance reports to the marketing team and other stakeholders.
• Identify and explore new social media platforms and opportunities for campaign expansion.
• Work closely with the design team to ensure ad creatives are visually appealing and on-brand.

## What We Are Looking For - Proven experience in managing paid social campaigns, preferably in a similar industry.

• Deep understanding of social media platforms, their algorithms, and ad targeting options.
• Strong analytical skills, with the ability to interpret campaign data and make informed decisions.
• Experience with social media management tools and ad tech platforms.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and prioritize tasks effectively.
• Strong problem-solving skills, with a proactive approach to challenges.
• Knowledge of digital marketing principles and how paid social fits into the broader marketing strategy.
• Experience with campaign budgeting and cost management.

## Nice to Have - Certification in social media marketing or a related field.

• Experience with content creation for social media platforms.
• Knowledge of SEO principles and how they intersect with paid social.
• Familiarity with email marketing and how it can be integrated with paid social campaigns.
• Experience working with a CRM and managing lead generation campaigns.

## Benefits and Perks - Competitive compensation package.

• Opportunity to work with a leading company in the digital music industry.
• Remote work options with a stipend for home office setup.
• Comprehensive health insurance package.
• Generous PTO policy to ensure work-life balance.
• Access to the latest digital marketing tools and training.
• Collaborative and dynamic work environment with a team of professionals.
• Regular team-building activities and social events.

- Develop a strong portfolio: Showcase your experience in managing paid social campaigns, including strategy development, execution, and performance analysis.

• Stay updated on industry trends: Follow industry leaders and blogs to stay informed about the latest social media platform updates and algorithm changes.
• Highlight your analytical skills: Emphasize your ability to interpret campaign data and make data-driven decisions to optimize campaign performance.
• Prepare to discuss campaign examples: Be ready to provide specific examples of successful campaigns you've managed, including the strategy, execution, and results.
• Show enthusiasm for the industry: Demonstrate your passion for digital marketing and the music industry to show your potential for long-term fit with the company.
• Ask about growth opportunities: Inquire about professional development opportunities and how the company supports the growth of its marketing team members.
• Discuss your experience with remote work: Highlight your ability to work effectively in a remote environment and your strategies for staying connected with the team.