Paid Social Manager

About the Role

The Paid Social Manager will be responsible for staying up-to-date with the latest trends and best practices in paid social media, ensuring that all campaigns are innovative, effective, and aligned with the company's brand voice. This role requires a deep understanding of social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn, as well as the ability to analyze campaign performance data to make informed decisions.

As part of the Jellyfish team, the Paid Social Manager will be integral in contributing to the company's growth and success in the digital marketing landscape. The role involves regular communication with the team, providing insights and recommendations on campaign performance and future strategies. The Paid Social Manager will report to a senior member of the digital marketing team and will be part of a dynamic and supportive environment that encourages creativity and professional development.

What You Will Do

• Develop and execute comprehensive paid social media strategies that meet the company's marketing objectives.
• Manage and optimize paid social campaigns across multiple platforms to achieve maximum ROI.
• Conduct thorough market research and competitor analysis to stay ahead of industry trends.
• Collaborate with the content team to ensure all paid social content is aligned with the company's brand voice and visual identity.
• Analyze campaign performance using various metrics and tools, providing insights and recommendations for future campaigns.
• Develop and manage budgets for paid social campaigns, ensuring cost-effectiveness and adherence to allocated budgets.
• Stay updated with the latest platform changes, algorithm updates, and best practices in paid social media marketing.
• Work closely with the sales team to understand business objectives and develop targeted campaigns to meet these goals.
• Implement A/B testing and experimentation to continually improve campaign performance and efficiency.
• Provide regular campaign performance reports to stakeholders, highlighting successes, challenges, and future strategies.

What We Are Looking For

• A minimum of 3 years of experience in managing paid social media campaigns, with a proven track record of success.
• Strong knowledge of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, as well as their respective Ads Managers.
• Experience with campaign optimization techniques, including but not limited to A/B testing, audience targeting, and budget allocation.
• Ability to analyze data and draw actionable insights to inform campaign decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong project management skills, with the ability to prioritize tasks and manage multiple campaigns simultaneously.
• Experience with social media analytics tools, such as Hootsuite Insights or Sprout Social.
• Certification in Facebook Ads or Google Analytics is highly desirable.
• A strong understanding of digital marketing principles and how paid social fits into the broader marketing mix.

Nice to Have

• Experience with content creation, particularly in developing engaging social media content.
• Knowledge of SEO principles and how they intersect with paid social media.
• Familiarity with marketing automation platforms and their integration with social media.
• Experience in managing influencer marketing campaigns or partnerships.
• Certification in additional social media platforms, such as Twitter or LinkedIn Ads.

Benefits and Perks

• Competitive salary package, reflecting the candidate's experience and qualifications.
• Opportunity to work with a dynamic and innovative company at the forefront of digital marketing.
• Comprehensive health insurance package, including medical, dental, and vision coverage.
• Generous PTO policy, allowing for a healthy work-life balance.
• Remote work stipend to support home office setup and productivity.
• Access to the latest digital marketing tools and technologies.
• Ongoing training and professional development opportunities to stay ahead in the industry.
• Collaborative and supportive work environment with regular team-building activities.
• Flexible working hours to accommodate different time zones and work styles.

• Tip: Ensure your portfolio includes specific examples of successful paid social campaigns you've managed, highlighting your ability to optimize for ROI and engage target audiences.
• Tip: Be prepared to discuss your experience with remote work tools and how you stay productive in a distributed team environment.
• Prepare to talk about a campaign that didn't perform as expected and what you learned from it, demonstrating your problem-solving skills and ability to adapt.
• Tip: Show a genuine interest in the company's approach to innovation and digital marketing, and be ready to discuss how your skills and experience align with their goals.
• Tip: Don't underestimate the importance of soft skills; highlight your ability to communicate complex campaign data insights to non-technical stakeholders.
• Tip: When discussing salary, be prepared to provide a range based on your research of the market rate for similar roles, and be open to negotiation based on the company's budget and your overall compensation package.