Paid Social Manager

Medialicious·Remote(Malta)
Marketing

WFA Digital Insight

As demand for paid media specialists grew 25% in 2025, companies like Medialicious are seeking skilled professionals to lead their social media campaigns. With the rise of remote work, digital skills are more in demand than ever. Medialicious stands out for its innovative approach to paid social, and candidates should be prepared to showcase their expertise in managing global campaigns and navigating the latest social media trends, with over 70% of marketers reporting increased social media ad spend in the last year.

Job Description

About the Role

The Paid Social Manager role at Medialicious is a key position that involves leading the development and execution of paid social media campaigns across various platforms. This role is crucial in driving business growth through creative and data-driven social media strategies. As a Paid Social Manager, you will work closely with the digital marketing team to ensure alignment with overall marketing objectives.

The day-to-day responsibilities of this role will include managing and optimizing social media campaigns, analyzing campaign performance, and identifying areas for improvement. You will also be responsible for staying up-to-date with the latest social media trends and platform updates to ensure that Medialicious remains at the forefront of paid social.

Medialicious is a company that values innovation and creativity, and as such, this role offers the opportunity to work with a talented team of professionals who are passionate about digital marketing.

What You Will Do

  • Develop and execute paid social media campaigns across various platforms, including Facebook, Twitter, and LinkedIn
  • Manage and optimize campaign budgets to ensure maximum ROI
  • Analyze campaign performance using data and analytics tools
  • Identify areas for improvement and implement changes to optimize campaign performance
  • Stay up-to-date with the latest social media trends and platform updates
  • Collaborate with the digital marketing team to ensure alignment with overall marketing objectives
  • Develop and maintain relationships with social media platform representatives
  • Create and present campaign reports to stakeholders
  • Conduct A/B testing to optimize ad creative and targeting
  • Monitor and respond to comments and messages on social media

What We Are Looking For

  • At least 3 years of experience in paid social media marketing
  • Proven track record of success in managing and optimizing paid social media campaigns
  • Strong understanding of social media platforms and their advertising capabilities
  • Excellent analytical and problem-solving skills
  • Ability to work in a fast-paced environment and prioritize tasks effectively
  • Strong communication and collaboration skills
  • Experience with data and analytics tools, such as Google Analytics
  • Knowledge of social media trends and platform updates
  • Bachelor's degree in Marketing or related field

Nice to Have

  • Experience with social media management tools, such as Hootsuite or Sprout Social
  • Knowledge of HTML and CSS
  • Experience with video production and editing
  • Certification in Google Analytics or Facebook Blueprint

Benefits and Perks

  • Competitive salary
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Flexible working hours and remote work options
  • Access to the latest digital marketing tools and technologies
  • Professional development budget
  • Health and wellness programs
  • Paid time off and holidays

How to Stand Out

  • To stand out in your application, make sure to include specific examples of successful paid social media campaigns you have managed in the past.
  • Practice your analytical skills by reviewing case studies of paid social media campaigns and identifying areas for improvement.
  • Create a portfolio that showcases your experience and skills in paid social media marketing, including campaign reports and data analysis.
  • Be prepared to discuss your experience with social media management tools and data and analytics tools during the interview.
  • Research Medialicious and its approach to paid social to demonstrate your interest in the company and the role.
  • Prepare questions to ask the interviewer about the company culture, team, and opportunities for growth and development.

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