Paid Social Manager (Remote Canada)

## About the Role As a Paid Social Manager at Directive, you will be responsible for overseeing and leading a collection of social media accounts, serving as direct support to client contacts, and building strategies for clients each quarter. You will work closely with the Associate Director to ensure internal and client goals are being achieved, and drive cross-sells, upsells, and referrals via client relationships and professional networks. Your day-to-day tasks will include creating high-performing LinkedIn strategies for B2B businesses, analyzing campaign performance data using tools like Google Analytics and GA4, and optimizing budgets for paid media campaigns. The Paid Social Manager role is a crucial part of the social media team, working directly with mid-market and enterprise clients to create custom campaigns and drive results. You will have the opportunity to work on high-impact projects, collaborate with a talented team of marketing professionals, and contribute to the company's growth and success. Directive is a specialized consultancy focused exclusively on social media advertising, helping clients leverage the full power of LinkedIn, Meta, and more to reach, engage, and convert their target audiences. With a strong focus on customer generation and SQLs, the company is committed to delivering innovative marketing strategies that drive real results. ## What You Will Do - Oversee and lead a collection of social media accounts, serving as direct support to client contacts - Build strategies for clients each quarter, creating custom campaigns and driving results - Analyze campaign performance data using tools like Google Analytics, GA4, and Excel to make data-driven decisions and optimize campaign performance - Create, maintain, and optimize budgets for paid media campaigns, ensuring maximum ROI - Drive cross-sells, upsells, and referrals via client relationships and professional networks - Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting - Confirm lead routing is accurate within a CRM, ensuring seamless campaign execution - Work directly with the Associate Director to ensure internal and client goals are being achieved - Understand the value of Programmatic campaigns, and drive campaign performance and growth - Communicate results, create custom strategies, and execute paid media deliverables for mid-market and enterprise clients - Organize, prioritize, and manage multiple projects simultaneously, ensuring timely completion and high-quality results ## What We Are Looking For - 2+ years of experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients - Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads - Understanding of different Ad Units within the LinkedIn Platform, such as conversation ads, document ads, CTV, and more - Proficiency in using advertising platforms and tools, such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more - Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization - Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance - Experience with audience segmentation by tier, job title, etc.

• Proven and measurable success with mid-market or enterprise accounts

- Ability to translate and articulate strategy and tell stories with data - Equal parts competitive and curious, with a growth mindset and a passion for innovation ## Nice to Have - Experience with Customer Generation, a marketing methodology developed by Directive - Knowledge of programmatic advertising and its applications - Familiarity with CRM systems and lead routing - Certification in LinkedIn Ads or Google Analytics - Experience with team management and leadership ## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a talented team of marketing professionals - Collaborative and dynamic work environment - Professional development and growth opportunities - Flexible work arrangements, including remote work options - Access to cutting-edge marketing tools and technologies - Recognition and reward for outstanding performance - Comprehensive health and wellness programs - Generous PTO and vacation policy

- Make sure to highlight your experience with LinkedIn Ads and Google Analytics in your resume and cover letter.

• Be prepared to provide specific examples of successful campaigns you've managed and the results you've achieved.
• Familiarize yourself with Directive's Customer Generation methodology and be ready to discuss its applications.
• Showcase your ability to analyze campaign performance data and make data-driven decisions.
• Demonstrate your understanding of paid principles, including keyword research, ad copywriting, and bid management.
• Be ready to discuss your experience with audience segmentation and targeting.
• Show enthusiasm for innovative marketing strategies and a willingness to learn and grow.