Paid Social Manager (Remote US)

About the Role

The ideal candidate will have a strong background in paid social advertising, with hands-on experience supporting B2B clients and a proven track record of success in managing and optimizing campaigns. You will be responsible for building strategies for clients each quarter, creating and maintaining budgets for paid media campaigns, and analyzing campaign performance data using tools like Google Analytics and Excel.

Directive's culture is centered around innovation, teamwork, and a growth mindset, making it an exciting and dynamic environment for professionals who are passionate about digital marketing. As a Paid Social Manager, you will have the opportunity to work with a talented team of professionals who are dedicated to delivering exceptional results for clients.

What You Will Do

• Oversee and lead a collection of social media accounts for mid-market and enterprise clients
• Serve as direct support to client contacts, providing regular communication and updates on campaign performance
• Develop and execute custom strategies for clients, including keyword research, ad copywriting, and bid management
• Create and maintain budgets for paid media campaigns, ensuring alignment with client goals and objectives
• Analyze campaign performance data using tools like Google Analytics and Excel, making data-driven decisions to optimize campaigns
• Communicate results to clients, providing regular updates and insights on campaign performance
• Drive cross-sells, upsells, and referrals via client relationships and professional network
• Collaborate with the Associate Director to ensure internal and client goals are being achieved
• Stay up-to-date on the latest trends and developments in paid social advertising, applying this knowledge to continuously improve campaign performance

What We Are Looking For

• 2+ years of experience working in a performance or digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Proficiency in using advertising platforms and tools, such as LinkedIn Campaign Manager, Zoominfo, and 6Sense
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics and Excel
• Experience with audience segmentation by tier, job title, and other relevant factors
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious, with a growth mindset and a passion for digital marketing

Nice to Have

• Experience with Programmatic campaigns and the ability to drive results via data-driven decisions
• Familiarity with CRM systems and the ability to confirm lead routing is accurate
• Knowledge of GA4 and other analytics platforms, with the ability to apply this knowledge to optimize campaign performance
• Experience with audience segmentation by tier, job title, and other relevant factors

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a fast-growing agency and develop high-performing LinkedIn strategies for B2B businesses
• Collaborative and dynamic work environment, with a talented team of professionals who are dedicated to delivering exceptional results for clients
• Professional development opportunities, including training and education in the latest trends and developments in paid social advertising
• Flexible work arrangements, including remote work options and a generous PTO policy
• Access to the latest tools and technologies, including LinkedIn Campaign Manager, Zoominfo, and 6Sense
• Opportunity to work with a diverse range of clients, including mid-market and enterprise accounts
• Recognition and reward for outstanding performance, including bonuses and promotions

• Tip: Develop a strong understanding of paid social advertising principles, including keyword research, ad copywriting, and bid management, to stand out as a candidate for this role.
• When applying, highlight your experience with LinkedIn Ads and other social media advertising platforms, as well as your ability to analyze campaign performance data using tools like Google Analytics and Excel.
• To succeed in this role, it's essential to have a growth mindset and be willing to continuously learn and adapt to the latest trends and developments in paid social advertising.
• Make sure to tailor your resume and cover letter to the specific requirements of the job, highlighting your relevant skills and experience.
• Prepare to discuss your experience with audience segmentation, campaign optimization, and data-driven decision making during the interview process.
• Be prepared to provide examples of your previous work, including case studies or campaign results, to demonstrate your expertise and success in paid social advertising.
• Don't be afraid to ask questions during the interview, such as what the typical career path is for a Paid Social Manager at Directive, or what the biggest challenges are in this role and how you can overcome them.