Paid Social Marketing Manager, Americas

## About the Role As a Paid Social Marketing Manager at Stripe, you will be at the forefront of driving the company's paid digital marketing efforts, supporting the inbound funnel, and engaging key segments of users. Your day-to-day responsibilities will include designing, implementing, and optimizing scaled digital campaigns, with a relentless focus on user experience and channel optimization. You will be working closely with a cross-functional team, including growth, creative, analytics, and regional marketing, to drive revenue through self-serve and sales motions.

The role is integral to Stripe's mission to increase the GDP of the internet, providing unprecedented opportunities for career growth and impact. As a key driver of paid digital marketing efforts, you will be the go-to expert on paid digital, supporting multiple segments and collaborating with various internal stakeholders to deliver on marketing goals.

The team you will be part of is known for its performance-driven approach, partnering closely with different departments to drive revenue and accelerate new business opportunities. As Stripe continues to grow and expand its offerings, the paid social marketing function will play a critical role in reaching new customers and deepening engagement with existing ones.

## What You Will Do - Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.

• Develop and manage testing agendas and media plans for the program, ensuring continuous optimization and improvement.
• Drive growth across key metrics, including suspects, MQLs, SQOs, signups, go-lives, pipeline, and revenue, measuring success and optimizing against targets.
• Support Stripe in building and optimizing its paid program, leveraging knowledge of users, products, and data to create a best-in-class paid program.
• Report up and out on campaign performance, ensuring relevant stakeholders have visibility into program performance and roadmap.
• Partner with relevant stakeholders on audience management, ensuring the right users are being reached.
• Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
• Proactively identify areas of weakness in the paid program and develop plans to remedy them.
• Collaborate with various internal stakeholders, including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams.

## What We Are Looking For - 7+ years of work experience, with a strong background in digital marketing.

• 5+ years of paid digital experience, preferably in paid social, display, and direct response.
• 2+ years of B2B marketing experience, with a deep understanding of the B2B marketing landscape.
• Experience with Salesforce and Excel, with the ability to articulate requirements to analytics, campaigns, sales strategy, and marketing leadership.
• Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight.
• Strong problem-solving skills, with the ability to analyze trends and decipher actionable insights from data.
• Experience driving experimentation roadmaps to continuously optimize and improve campaigns.
• User-first sensibility, with excellent written and verbal communication skills.

## Nice to Have - Certification in digital marketing or a related field.

• Experience with other CRM systems or marketing automation tools.
• Knowledge of privacy laws and their implications on digital marketing.

## Benefits and Perks - Competitive compensation package.

• Opportunity to work with a pioneering company in the financial infrastructure space.
• Collaborative and dynamic work environment.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Access to cutting-edge tools and technologies.
• Comprehensive health insurance and wellness programs.
• Generous paid time off and holiday policy.

- tip: Ensure your resume and cover letter highlight specific experiences with paid social marketing, especially campaigns that have driven significant engagement or conversions.

• tip: Prepare to discuss your strategy for optimizing digital campaigns, including how you measure success and what tools you use for analytics.
• tip: Show a deep understanding of the digital marketing landscape, including recent trends and challenges in paid social.
• tip: Be ready to walk through your experience with Salesforce and Excel, and how you've used these tools to drive marketing goals.
• tip: Highlight any certifications or ongoing education in digital marketing, as this demonstrates a commitment to staying up-to-date in the field.
• tip: Consider creating a portfolio that showcases your best work in paid social marketing, including campaign designs, results, and any awards or recognition received.