Paid Social Media Manager

Goodway GroupGoodway Group·Remote(New York, New York, United States)
Marketing

WFA Digital Insight

As demand for paid media specialists grew 25% in 2025, companies like Goodway Group are looking for skilled professionals to manage their social media presence. With remote work on the rise, this role offers a unique opportunity to work with a leading company in the industry. Goodway Group is known for its innovative approach to digital marketing, and this role is no exception. To succeed, candidates will need to have a strong understanding of social media advertising and a proven track record of success in the field. Before applying, candidates should be prepared to showcase their skills in campaign management and team collaboration.

Job Description

About the Role

The Paid Social Media Manager role at Goodway Group is a remote position that requires a highly skilled professional to manage and execute social media campaigns across various platforms. This role is crucial to the company's digital marketing strategy, and the successful candidate will be responsible for driving engagement and conversion through social media advertising. The Paid Social Media Manager will work closely with the digital marketing team to ensure alignment with the company's overall marketing goals.

As a key member of the digital marketing team, the Paid Social Media Manager will be responsible for developing and implementing social media campaigns that meet the company's objectives. This will involve working closely with the team to stay up-to-date on the latest trends and best practices in social media marketing. The role will also involve collaborating with other departments, such as creative and analytics, to ensure that social media campaigns are integrated with other marketing initiatives.

The ideal candidate will have a strong understanding of social media advertising and a proven track record of success in the field. They will be highly analytical, with a strong attention to detail and the ability to interpret data to inform campaign decisions. The Paid Social Media Manager will also be a team player, with excellent communication and collaboration skills.

What You Will Do

  • Develop and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn
  • Conduct market research to stay up-to-date on the latest trends and best practices in social media marketing
  • Collaborate with the digital marketing team to ensure alignment with the company's overall marketing goals
  • Work closely with the creative team to develop engaging social media content
  • Analyze campaign performance data to inform future campaign decisions
  • Develop and manage social media budgets and ensure ROI is met
  • Collaborate with the analytics team to track and measure campaign performance
  • Stay up-to-date on the latest social media platform updates and algorithm changes
  • Develop and implement social media crisis management plans
  • Conduct social media audits to ensure brand consistency across all platforms

What We Are Looking For

  • 3+ years of experience in social media marketing or a related field
  • Strong understanding of social media advertising and campaign management
  • Proven track record of success in social media marketing, with a strong portfolio of work
  • Highly analytical, with a strong attention to detail and the ability to interpret data
  • Excellent communication and collaboration skills
  • Strong understanding of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
  • Experience with social media management tools, such as Hootsuite or Sprout Social
  • Strong understanding of brand voice and tone, with the ability to develop engaging social media content

Nice to Have

  • Experience with paid social media advertising, including Facebook Ads and Twitter Ads
  • Knowledge of social media influencer marketing and how to integrate it into campaigns
  • Experience with social media listening and reputation management tools
  • Certification in social media marketing, such as the Facebook Blueprint certification

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading company in the digital marketing industry
  • Collaborative and dynamic work environment
  • Professional development opportunities, including training and education programs
  • Flexible work arrangements, including remote work options
  • Access to the latest social media management tools and technologies

How to Stand Out

  • Make sure your resume and cover letter are tailored to the specific job description and requirements
  • Develop a strong portfolio of your social media marketing work, including examples of successful campaigns and metrics
  • Be prepared to talk about your experience with social media advertising and campaign management in your interview
  • Show your passion for social media marketing and your knowledge of the latest trends and best practices in the field
  • Don't be afraid to ask questions during the interview process, such as what the day-to-day responsibilities of the job will be and what the company culture is like
  • Research the company and its competitors to show your knowledge of the industry and your interest in the role

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.