Paid Social Strategist (Remote Canada)
WFA Digital Insight
The demand for paid media specialists has seen a significant surge in recent years, with a growth rate of 25% in 2023 alone. This trend is expected to continue, driven by the increasing importance of social media advertising in the digital marketing landscape. Directive, a leading company in the field, is looking for a Paid Social Strategist to join their team. With a focus on B2B clients and a data-driven approach, this role is ideal for those with a passion for social media advertising and a knack for strategy. Candidates should be prepared to showcase their expertise in LinkedIn Ads, Google Analytics, and programmatic advertising, as well as their ability to work in a fast-paced and dynamic environment. Before applying, it's essential to understand the company's unique culture and approach to customer generation, which prioritizes SQLs and customers over traditional metrics.
Job Description
About the Role
As a Paid Social Strategist at Directive, you will play a crucial role in helping clients leverage the full power of social media advertising to reach, engage, and convert their target audiences. You will work directly with mid-market and enterprise clients, creating custom strategies and executing paid media campaigns that drive results. With a focus on LinkedIn Ads and Google Analytics, you will be responsible for analyzing campaign performance data and making data-driven decisions to optimize campaign performance.The Paid Social Strategist role is part of the social media team and reports to the Associate Director. This is a unique opportunity to be on the ground floor of a fast-growing specialty agency and contribute to the company's continued success. Directive has experienced significant growth over the past few years, and this role is essential to the company's future plans.
What You Will Do
- Oversee and lead a collection of social media accounts for mid-market and enterprise clients
- Serve as direct support to client contacts, providing weekly communication and ensuring alignment on tasks, work quality, and improvements
- Build strategies for clients each quarter, taking into account their unique value propositions and positioning
- Create, maintain, and optimize budgets for paid media campaigns
- Develop and execute high-performing LinkedIn strategies for B2B businesses
- Analyze campaign performance data using tools like Google Analytics, GA4, and Excel
- Drive cross-sells, upsells, and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
- Confirm lead routing is accurate within a CRM
- Work directly with the Associate Director to ensure internal and client goals are being achieved
What We Are Looking For
- 2+ years of experience working at a performance or digital marketing agency, with hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of different Ad Units within the LinkedIn Platform, such as conversation ads, document ads, CTV, and more
- Proficiency in using advertising platforms and tools, including LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
- Experience with audience segmentation by tier, job title, etc.
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious, with a true problem-solving mindset
Nice to Have
- Experience with programmatic advertising and a deep understanding of its value
- Familiarity with Customer Generation, a marketing methodology developed by Directive
- Knowledge of other social media platforms, such as Meta and Twitter
- Certification in Google Analytics or LinkedIn Ads
- Experience with CRM systems and lead routing
Benefits and Perks
- Opportunity to work with a fast-growing specialty agency
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to the latest tools and technologies in paid social advertising
- Flexible working hours and remote work options
- Competitive salary and benefits package
- Annual stipend for professional development and training
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong portfolio that showcases your expertise in LinkedIn Ads and Google Analytics, including case studies and campaign results.
- Highlight your ability to work in a fast-paced and dynamic environment, and demonstrate your problem-solving skills and attention to detail.
- Be prepared to discuss your experience with programmatic advertising and your understanding of its value in the paid social landscape.
- Show a willingness to learn and adapt to new technologies and tools, and demonstrate your curiosity and enthusiasm for the industry.
- Emphasize your ability to analyze campaign performance data and make data-driven decisions to optimize campaign performance.
- Research the company's unique culture and approach to customer generation, and be prepared to discuss how you can contribute to the team's success.
- Prepare to discuss your experience with audience segmentation and targeting, and how you can apply this expertise to drive results for clients.
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