Paid Social Strategist (Remote US)
WFA Digital Insight
As the demand for paid media specialists continues to surge, with a notable 25% increase in 2025,Directive is at the forefront of this trend. With their innovative approach to social media advertising, they're seeking a skilled Paid Social Strategist to lead high-performing LinkedIn campaigns for B2B clients. This role stands out in the current remote job market due to its focus on growth mindset and transformational strategies. Candidates should be prepared to demonstrate their expertise in paid social advertising, data analysis, and campaign optimization, as well as their ability to work in a fast-paced, remote environment.
Job Description
About the Role
The Paid Social Strategist position at Directive is a pivotal role that involves overseeing and leading a collection of social media accounts for mid-market and enterprise clients. This role requires a deep understanding of paid social advertising campaigns, particularly on LinkedIn, as well as the ability to analyze campaign performance data using tools like Google Analytics and Excel. The successful candidate will work directly with clients to communicate results, create custom strategies, and execute paid media deliverables.As a Paid Social Strategist, you will be part of a dynamic team that is motivated to win and is always looking for innovative ways to leverage the full power of social media advertising. Your day-to-day responsibilities will include building strategies for clients, creating and optimizing budgets for paid media campaigns, and driving cross-sells, upsells, and referrals via client relationships and professional networks.
Directive's approach to social media advertising is centered around Customer Generation, a marketing methodology that focuses on SQLs and customers instead of traditional metrics like MQLs. As a Paid Social Strategist, you will be expected to understand and apply this methodology to drive campaign optimization and growth.
What You Will Do
- Oversee and lead a collection of social media accounts for mid-market and enterprise clients
- Serve as direct support to client contacts, providing regular updates and insights on campaign performance
- Develop and execute custom strategies for clients, including creating and optimizing budgets for paid media campaigns
- Analyze campaign performance data using tools like Google Analytics, GA4, and Excel to inform data-driven decisions
- Drive cross-sells, upsells, and referrals via client relationships and professional networks
- Work directly with the Associate Director to ensure internal and client goals are being achieved
- Understand the value of Programmatic campaigns and how to leverage them for client success
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
- Confirm lead routing is accurate within a CRM and ensure seamless communication with vendors and operational partners
What We Are Looking For
- 2+ years of experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of different Ad Units within the LinkedIn Platform, such as conversation ads, document ads, CTV, and more
- Proficiency in using advertising platforms and tools, including LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
- Experience with audience segmentation by tier, job title, etc.
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
Nice to Have
- Experience with Programmatic campaigns and how to leverage them for client success
- Knowledge of CRM systems and how to optimize lead routing
- Familiarity with Customer Generation, a marketing methodology that focuses on SQLs and customers
- Certification in Google Analytics or other relevant analytics platforms
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and innovative team
- Professional development and growth opportunities
- Flexible remote work arrangements
- Access to the latest tools and technologies in the industry
- Recognition and reward for outstanding performance
- Comprehensive health insurance and wellness programs
- Generous PTO and vacation time
- Remote stipend and home office setup support
How to Stand Out
- To stand out in your application, be sure to include specific examples of successful paid social campaigns you've led and the results you've achieved.
- Familiarize yourself with Directive's Customer Generation methodology and be prepared to discuss how you can apply it to drive campaign optimization and growth.
- Make sure your LinkedIn profile is up-to-date and showcases your expertise in paid social advertising, as this will be an important part of the application process.
- Prepare to discuss your experience with data analysis and campaign optimization, and be ready to walk through examples of how you've used data to inform your decision-making.
- Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role or what the biggest challenges are that the team is currently facing.
- Highlight your ability to work in a fast-paced, remote environment and your experience with collaboration tools like Slack or Asana.
- Be prepared to provide specific examples of how you've driven cross-sells, upsells, and referrals via client relationships and professional networks.
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