Partner Marketing
WFA Digital Insight
The demand for skilled partner marketers has surged in recent years, with a 25% increase in job postings in the last year alone. As companies like Acxiom expand their professional services, the need for experts who can navigate complex partnerships and drive revenue growth has become paramount. With its strong focus on marketing technology and services, Acxiom stands out as a leader in this field. Before applying, candidates should be aware that a deep understanding of GTM strategies and experience in both B2B and B2C contexts are highly valued. The ability to work independently and collaboratively, along with strong creative and project management skills, will also be key to success in this role.
Job Description
About the Role
The Partner Marketing role at Acxiom is a pivotal position that requires a strategic thinker with strong marketing acumen and a passion for marketing technology. As a key member of the global marketing team, you will be responsible for providing external and internal marketing support for Acxiom's growing professional services practice. This involves collaborating closely with associates across sales, partner, product, strategy, and sales enablement teams to drive business results.The role is multifaceted, requiring the ability to develop and execute various strategies and programs to drive pipeline, revenue, and strengthen brand presence and relationships. This is an opportunity to be involved at the ground floor with projects that have the potential to significantly impact the company's growth.
Acxiom is committed to fostering a culture of innovation and collaboration, making it an exciting time to join the team. With a strong focus on marketing technology and services, the company is well-positioned for continued success in the digital marketing landscape.
What You Will Do
- Drive marketing efforts to achieve strategic targets for the professional services practice
- Interface with partner and product teams to plan, build, and execute joint value propositions, messaging, and co-marketing plans
- Collaborate with the global marketing organization on campaign and program execution to support the Acxiom partner organization's GTM goals
- Develop and execute outbound partner marketing activities and partner enablement
- Work closely with the sales enablement team to develop materials and thought leadership content
- Propose, influence, adapt, and help deliver partner programs and activities to generate leads and promote joint program awareness
- Create sales enablement and training materials, collateral, fact sheets, thought leadership assets, and newsletters
- Support the promotion and messaging of the Acxiom full portfolio and services across partner teams and in-market
- Work with finance and legal teams as necessary
- Stay knowledgeable about the latest demand creation techniques and identify opportunities for partner revenue acceleration
- Provide status and KPIs for partner programs and activities
- Collaborate with ops to track marketing program impact and pipeline generation
What We Are Looking For
- BA/BS in Business Administration, Marketing, or equivalent; MBA preferred
- 5+ years of partner marketing/program experience, preferably in both B2B and B2C contexts
- 2+ years of experience with a marketing technology and/or services provider
- Account services experience
- Creativeness, resourcefulness, and the ability to work independently
- Proactive, initiative-taker with a proven track record of success
- Strong PowerPoint and creative skills, plus project management skills
- Strong written, verbal, editing, and presentation skills
- Highly collaborative both across internal Acxiom and with partners, agencies, and platforms
- A deep sense of ownership and accountability
- Team player, great communicator, and collaborator
Nice to Have
- Experience with marketing automation platforms
- Knowledge of digital marketing trends and technologies
- Certification in marketing or a related field
- Experience working in a remote or distributed team environment
Benefits and Perks
- Competitive salary
- Comprehensive health insurance
- Generous PTO policy
- Remote work stipend
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Access to the latest marketing technologies and tools
- Flexible working hours to accommodate different time zones and schedules
How to Stand Out
- To stand out, ensure your portfolio includes examples of successful partner marketing campaigns and strategies you've led or been a part of.
- Familiarize yourself with the latest GTM strategies and trends in marketing technology to demonstrate your expertise during the interview process.
- Highlight your ability to work collaboratively in a remote setting and your experience with project management tools.
- Be prepared to discuss specific metrics or KPIs you've used to measure the success of your marketing efforts in previous roles.
- Consider gaining certifications in marketing or related fields to enhance your application.
- Practice presenting your ideas and strategies clearly and concisely, as strong communication skills are crucial for this role.
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