Partner Marketing Lead
WFA Digital Insight
As the demand for AI-powered solutions continues to grow, companies like Openai are looking for skilled professionals to drive their go-to-market strategies. With a 25% increase in marketing budgets allocated to AI adoption in the past year, the job market for partner marketing leads is becoming increasingly competitive. To stand out in this role, candidates will need to demonstrate expertise in GTM, Excel, and strong storytelling skills. Openai's commitment to innovation and customer value makes this role an exciting opportunity for those looking to shape the future of AI adoption. Before applying, candidates should be prepared to showcase their experience in building and scaling joint marketing initiatives and driving measurable business impact.
Job Description
About the Role
The Partner Marketing Lead role at Openai is a unique opportunity to drive the company's go-to-market strategy and marketing engagement across high-priority strategic partners. As a key member of the B2B Marketing team, you will work closely with cross-functional teams to develop integrated go-to-market plans and execute programs that support shared business objectives. The role will focus on building and scaling joint marketing initiatives that deepen partner relationships, accelerate customer adoption, and drive measurable business impact.The B2B Marketing team operates across field marketing, campaigns, customer storytelling, thought leadership, events, lifecycle programs, and executive communications. You will have the chance to partner closely with Sales, Product, Communications, Finance, Recruiting, and company leadership to build programs that drive durable growth across enterprise and business audiences.
What You Will Do
- Develop and execute joint go-to-market strategies with strategic partners to drive awareness, customer adoption, engagement, and revenue growth
- Build compelling partner narratives, messaging, and positioning for integrated solutions, joint value propositions, and shared customer outcomes
- Launch and scale co-marketing programs including campaigns, webinars, customer stories, executive events, thought leadership initiatives, and demand generation activities
- Partner closely with Sales, Partnerships, Product Marketing, Field Marketing, and Communications teams to ensure alignment across GTM priorities and execution
- Enable internal and partner-facing teams with messaging frameworks, partner collateral, customer proof points, and sales enablement materials
- Coordinate cross-functional initiatives across partner organizations, including partner marketing, alliances, product, sales, and executive stakeholders
- Track and analyze program impact across metrics such as pipeline, sourced or influenced revenue, adoption, engagement, and partner performance
- Help establish scalable operating mechanisms, processes, and best practices for strategic partner marketing at Openai
What We Are Looking For
- 8+ years of experience in partner marketing, product marketing, strategic alliances, ecosystem marketing, or enterprise go-to-market roles
- Experience developing and executing joint go-to-market programs with strategic technology, software, or enterprise partners
- Strong storytelling and messaging skills with the ability to simplify complex technical concepts into compelling customer value
- Proven ability to operate cross-functionally and influence stakeholders across multiple organizations and levels
- Experience building and scaling integrated marketing programs that drive measurable business outcomes
- Strong executive presence and comfort operating in fast-moving, ambiguous environments
- Excellent program management and organizational skills with strong attention to detail and follow-through
Nice to Have
- Experience with GTM and Excel
- Familiarity with AI-powered solutions and their applications
- Strong analytical mindset with experience measuring campaign and partnership performance
Benefits and Perks
- Opportunity to work with a cutting-edge AI company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest technologies and tools
- Comprehensive health and wellness benefits
How to Stand Out
- To stand out in this role, focus on showcasing your experience in building and scaling joint marketing initiatives and driving measurable business impact
- Make sure to highlight your expertise in GTM and Excel, as well as your ability to simplify complex technical concepts into compelling customer value
- Be prepared to provide specific examples of successful partner marketing campaigns you have led in the past
- Emphasize your ability to work cross-functionally and influence stakeholders across multiple organizations and levels
- Don't be afraid to ask about the company culture and values during the interview process to ensure you are a good fit
- Be prepared to discuss your experience with AI-powered solutions and their applications, and how you can leverage this knowledge to drive business growth
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