Partner Marketing Manager
WFA Digital Insight
The demand for skilled marketing professionals in the fintech space has seen a significant surge, with over 25% growth in job openings for partner marketing roles in the last year alone. As the market continues to evolve, companies like Imprint are looking for talented individuals to drive partner growth and own marketing outcomes. With a strong focus on digital skills and remote work, this role stands out in the current job market. Candidates should be prepared to showcase their expertise in campaign execution, partner relationship management, and data-driven decision making.
Job Description
About the Role
The Partner Marketing Manager position at Imprint is a critical role that entails driving marketing outcomes for several of the company's largest co-branded credit card partnerships. This involves planning, acquisition strategy, and campaign execution across paid, owned, and partner channels. The successful candidate will act as the CMO for their assigned partners, building annual marketing plans, optimizing full-funnel performance, and ensuring efficient campaign delivery.As a Partner Marketing Manager at Imprint, you will be working closely with cross-functional teams, including General Managers, Lifecycle Managers, product, engineering, and marketing analytics. Your primary focus will be on building and maintaining strong partner relationships, developing and executing acquisition campaigns, and optimizing marketing funnels to drive growth.
The role requires a deep understanding of digital marketing, data analysis, and campaign execution. The ideal candidate will have experience in partner marketing, a strong technical background, and excellent communication skills.
What You Will Do
- Own marketing planning, execution, and performance for major co-branded partners, with accountability for partner growth outcomes
- Build and maintain 12-month marketing roadmaps in partnership with GMs, including quarterly planning and budget allocation
- Design and execute acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email)
- Partner with Lifecycle Managers and analytics to optimize full-funnel performance: application rate, approval rate, activation rate, spend behavior, and retention
- Develop experimentation frameworks and run tests to improve CAC, LTV, and partner-specific KPIs
- Create audience segmentation, positioning, and messaging strategies that enable creative teams and strengthen partner channel marketing
- Own relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and internal cross-functional partners (product, engineering, analytics, creative)
- Track and report on key metrics including application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV
- Identify gaps in marketing infrastructure or process and drive improvements in campaign deployment
What We Are Looking For
- 5+ years of experience in partner marketing, digital marketing, or a related field
- Strong technical background, with experience in campaign deployment tools and workflows
- Excellent communication and project management skills, with the ability to work with cross-functional teams
- Experience in data analysis, with the ability to drive decision making through data insights
- Strong understanding of digital marketing channels, including paid social, paid search, affiliate, and direct mail
- Experience in building and maintaining strong partner relationships
- Bachelor's degree in Marketing, Business, or a related field
Nice to Have
- Experience in fintech or a related industry
- Certification in digital marketing or a related field
- Experience with marketing automation tools and workflows
- Strong understanding of SQL and data analysis
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing company in the fintech space
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Comprehensive health insurance and wellness programs
- Generous paid time off and holiday policy
How to Stand Out
- To stand out in your application, make sure to showcase your experience in partner marketing, digital marketing, and data analysis.
- Be prepared to discuss your experience in building and maintaining strong partner relationships, and how you drive growth through marketing campaigns.
- Highlight your technical skills, including experience with campaign deployment tools and workflows.
- Emphasize your ability to work with cross-functional teams, including General Managers, Lifecycle Managers, product, engineering, and marketing analytics.
- Be prepared to walk through your experience with data analysis, and how you drive decision making through data insights.
- Make sure to research the company and the role, and be prepared to discuss how your skills and experience align with the position.
- Consider creating a portfolio that showcases your marketing campaigns and results, to demonstrate your expertise to potential employers.
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