Partner Marketing Manager
WFA Digital Insight
As the demand for digital marketing specialists continues to surge, with a 25% growth in paid media roles in the last year, companies like Plaid are at the forefront of innovation. With over 12,000 financial institutions across the US, Canada, UK, and Europe in its network, Plaid is empowering a financial transformation. This Partner Marketing Manager role stands out for its focus on building strong partner relationships and driving scalable growth. Candidates should be aware that success in this role requires not just marketing expertise but also the ability to influence across teams and translate complex product positioning into compelling marketing strategies. With the right skills, including experience with GTM, HubSpot, and Salesforce, candidates can leverage this role to make a significant impact in the industry.
Job Description
About the Role
The Partner Marketing Manager role at Plaid is a high-impact position that requires a unique blend of marketing expertise, partnership building, and strategic thinking. As a key member of the Growth Marketing organization, this role is responsible for designing and executing joint marketing programs with Plaid's partners, translating business objectives into clear GTM plans, and acting as the primary marketing contact for partners across key product areas.The role involves working closely with the Partnership Leaders to understand key priorities and identify areas where marketing leverage can be applied. It also requires developing partner-led propositions that meet partner needs while aligning with Plaid's company goals. The ideal candidate will have a deep understanding of Plaid's product areas across Credit, Lending, and Banking and be able to translate them into partner-relevant messaging.
Reporting to the Customer & Partner Marketing Lead, this role will work alongside the Partner Marketing team to drive growth through scalable and effective marketing strategies.
What You Will Do
- Partner closely with Partnership Leaders to understand key priorities and identify marketing leverage points
- Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement
- Develop partner-led propositions that meet partner needs while aligning with Plaid's company goals
- Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption
- Develop scalable content campaigns to engage a broad range of existing partners
- Analyze performance data to optimize campaigns and improve ROI across the partner channel
- Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement
- Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content
- Ensure partners are launch-ready and confident to sell effectively
- Influence and organize stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans
What We Are Looking For
- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
- Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
- Experience shaping joint messaging with partners and translating complex product positioning into compelling marketing
- Strong understanding of GTM, HubSpot, and Salesforce
- Ability to manage timelines, approvals, and dependencies across multiple internal and external stakeholders
- Strong analytical skills to monitor and analyze program performance
Nice to Have
- Experience in the financial technology sector
- Knowledge of current marketing trends and technologies
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary
- Equity in a leading financial technology company
- Comprehensive health insurance
- Generous PTO policy
- Remote work stipend
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
How to Stand Out
- Ensure you have a strong portfolio that showcases your experience in partner marketing and your ability to drive growth through joint marketing programs.
- Be prepared to discuss your understanding of GTM, HubSpot, and Salesforce, and how you have applied these tools in previous roles.
- Highlight your ability to influence across teams and translate complex product positioning into compelling marketing strategies.
- Research Plaid's products and services to understand how you can contribute to the company's mission and goals.
- Prepare examples of successful co-marketing campaigns you have led and the results you achieved.
- Consider reaching out to current or former employees to gain insights into the company culture and the role.
- Be ready to discuss your salary expectations and how they align with industry standards.
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