Performance Creative Designer (Remote Canada)

About the Role

The role is perfect for a creative, curious, and ambitious designer who is eager to learn, experiment, and showcase their skills in a fast-paced environment. You will have the opportunity to work on a wide range of projects, from designing ad sets and landing pages to producing motion graphics and short-form video cutdowns for social media advertising.

Directive is a revenue-first marketing consultancy that prioritizes performance and results. As a member of the team, you will be expected to stay up-to-date on industry trends, best practices, and emerging technologies related to CRO and user experience design.

What You Will Do

• Craft compelling design assets such as ad sets and landing pages, backed by data to drive improvement of digital marketing KPIs
• Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube
• Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans
• Collaborate with the media and content teams to align motion creative with audience insights and campaign goals
• Support Directive's own marketing with compelling creative that helps the company stand out
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions
• Continuously iterate and refine designs based on feedback, data insights, and testing outcomes
• Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders

What We Are Looking For

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO
• 1 year of experience with motion graphics
• Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign
• Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaigns
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
• Strong design portfolio that showcases your skills and experience
• Ability to work in an agency environment with exposure to exciting enterprise brands

Nice to Have

• Experience with CRO tools such as Optimizely, Unbounce, and/or Crazyegg
• Knowledge of programming languages such as HTML, CSS, and JavaScript
• Experience with project management tools such as Asana, Trello, or Jira
• Certification in design or a related field

Benefits and Perks

• Competitive salary range of $70,000 - $95,000 CAD
• Opportunity to work with leading B2B SaaS and enterprise technology brands
• Collaborative and dynamic work environment
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options
• Access to the latest design and marketing tools and technologies
• Recognition and reward for outstanding performance and contributions
• Comprehensive benefits package, including health, dental, and vision insurance
• Generous paid time off and vacation policy
• Annual bonus and profit-sharing program
• Retirement savings plan with company match
• Employee assistance program and mental health support
• Access to a network of professionals and thought leaders in the industry
• Opportunities for career growth and advancement
• A fun and inclusive company culture that values creativity, innovation, and teamwork

• Tip: Make sure your design portfolio is up-to-date and showcases your skills and experience in performance-driven creative and CRO.
• Tip: Familiarize yourself with the latest design and marketing tools and technologies, including Adobe Creative Suite, CRO tools, and project management software.
• Tip: Practice your communication and collaboration skills, as you will be working closely with cross-functional teams to design and implement creative assets and A/B tests.
• Tip: Be prepared to discuss your experience with motion graphics and video editing, as well as your ability to work in an agency environment with exposure to exciting enterprise brands.
• Tip: Research Directive's company culture and values, and be prepared to discuss how you align with their mission and vision.
• Tip: Be prepared to provide specific examples of your design work and how it has driven business outcomes, and be ready to discuss your approach to design and problem-solving.
• Tip: Consider reaching out to current or former employees to gain insight into the company culture and what it's like to work at Directive.