Performance Creative Designer (Remote US)
WFA Digital Insight
As demand for digital marketing specialists continues to surge, with a reported 25% increase in job postings over the past year, performance-driven creatives are in high demand. Directive, a leading B2B marketing agency, stands out for its data-driven approach, making this role an exciting opportunity for ambitious designers. With the rise of online advertising, companies are looking for professionals who can create engaging visuals that drive results. Before applying, candidates should be prepared to showcase their portfolio and highlight their ability to work in a fast-paced environment.
Job Description
About the Role
The Performance Creative Designer role at Directive is a unique opportunity for a creative and ambitious designer to make their mark in the world of performance-driven advertising. As a key member of the team, you will be responsible for crafting compelling visual assets that drive business outcomes for top brands. Your day-to-day will involve collaborating with cross-functional teams to design and implement creative assets for A/B tests and optimization strategies.The role is perfect for someone who is eager to learn, experiment, and showcase their skills in a fast-paced environment. You will have the opportunity to work on a wide range of projects, from designing ad sets and landing pages to producing motion graphics and short-form video cutdowns.
Directive is a leading B2B marketing agency that has earned its reputation on real outcomes. With over a decade of expertise and 420+ B2B brands under its belt, the company has developed a unique methodology, DiscoverabilityOS, which aligns brand and demand to guide the ideal customer profile to choose the brand across every decision point.
What You Will Do
- Craft compelling design assets, such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
- Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
- Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
- Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
- Support Directive's own marketing with compelling creative that helps the company stand out.
- Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
- Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data-driven designs.
- Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
- Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
- Continuously iterate and refine designs based on feedback, data insights, and testing outcomes.
What We Are Looking For
- 1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO.
- 1 year of experience with motion graphics.
- Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
- Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools.
- Excellent communication and collaboration skills, with the ability to work in an agency environment.
- Strong design portfolio that showcases your ability to create engaging visuals that drive results.
- Ability to work in a fast-paced environment and meet deadlines.
- Strong understanding of design principles and how to apply them in a performance-driven context.
Nice to Have
- Experience with CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
- Knowledge of user research, usability testing, and heat mapping analysis.
- Experience with data analysis and how to apply data insights to design decisions.
- Familiarity with agile development methodologies and how to work in a collaborative environment.
Benefits and Perks
- Opportunity to work with a leading B2B marketing agency and top brands.
- Collaborative and dynamic work environment.
- Professional development opportunities, including training and education.
- Flexible working hours and remote work options.
- Access to the latest design tools and software.
- Competitive compensation package.
- Health insurance and other benefits.
- Paid time off and holidays.
- Opportunity to work on a wide range of projects and develop your skills as a designer.
How to Stand Out
- Make sure your portfolio is up-to-date and showcases your ability to create engaging visuals that drive results.
- Be prepared to talk about your design process and how you approach performance-driven creative.
- Familiarize yourself with CRO tools such as Optimizely, Unbounce, and/or Crazyegg, and be prepared to discuss how you would apply them in a design context.
- Research Directive and its methodology, DiscoverabilityOS, to understand the company's approach to marketing and how you can contribute to its success.
- Be prepared to discuss your experience with data analysis and how you apply data insights to design decisions.
- Show enthusiasm and a willingness to learn and adapt in a fast-paced environment.
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