Performance Creative Designer (Remote US)
Design
GA4Programmatic
WFA Digital Insight
As demand for skilled creatives in performance marketing grows, Directive's Performance Creative Designer role stands out for its unique blend of brand identity and paid media expertise. With the rise of GA4 and programmatic advertising, professionals with these skills are in high demand. Directive's focus on B2B SaaS and enterprise technology brands requires a deep understanding of complex marketing channels and a keen eye for design.
Job Description
About the Role
Directive is seeking a Performance Creative Designer to build and maintain the company's visual identity and produce ad creative for paid media programs. The ideal candidate will be equally skilled in brand design and paid creative, with a strong understanding of performance channels and complex marketing positioning.Responsibilities
- Steward and evolve Directive's visual identity across all touchpoints
- Build and maintain a scalable design system
- Establish clear brand standards and apply them consistently
- Design and produce static ad units and motion graphics for social advertising platforms
Requirements
- Experience with GA4 and programmatic advertising
- Strong portfolio of brand design and paid creative work
How to Stand Out
- Develop a strong understanding of GA4 and programmatic advertising principles to stand out in your application
- Showcase a diverse portfolio of brand design and paid creative work, including social advertising examples
- Be prepared to discuss your design process and how you approach complex marketing positioning
- Highlight your ability to work independently and manage multiple projects simultaneously
- Research Directive's company culture and values to demonstrate your enthusiasm for the role
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