Performance & Growth Marketing Manager:in (SEA / Paid Social) (20-30h/Woche)

About the Role

What You Will Do

• Develop, execute, and optimize SEA and paid social media campaigns across multiple platforms to achieve brand awareness, lead generation, and conversion goals.
• Conduct thorough market research and competitor analysis to inform campaign strategies and identify opportunities for growth.
• Collaborate with the creative team to design compelling ad creatives and landing pages that drive engagement and conversion.
• Manage and allocate budget across campaigns to maximize ROI, ensuring efficient use of resources.
• Monitor campaign performance using analytics tools, providing regular insights and recommendations for improvement.
• Stay abreast of the latest trends and developments in digital marketing, applying this knowledge to continuously enhance campaign strategies.
• Work closely with the sales team to ensure alignment between digital marketing efforts and sales objectives.
• Analyze campaign data to identify areas of improvement and opportunities for scaling successful campaigns.
• Foster relationships with external partners and vendors to leverage their expertise and services where necessary.

What We Are Looking For

• A minimum of 3 years of experience in digital marketing, with a focus on SEA and paid social media advertising.
• Proven track record of successfully managing and optimizing digital campaigns that drive significant ROI.
• Strong understanding of digital marketing platforms, including Google Ads and Facebook Ads Manager.
• Experience with campaign analytics tools such as Google Analytics.
• Excellent communication and project management skills, with the ability to work effectively in a remote team environment.
• Fluency in English, with German being a plus.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Certification in Google Ads or similar platforms is highly desirable.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of HTML, CSS, and JavaScript.
• Familiarity with design tools such as Adobe Creative Suite.
• Experience in managing external agencies or vendors.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a dynamic and growing company.
• Remote work arrangement with flexible hours.
• Professional development opportunities, including training and conference attendance.
• Access to the latest digital marketing tools and technologies.
• Healthcare and retirement benefits.
• Annual bonus scheme based on performance.
• Generous paid time off policy, including vacation days and sick leave.
• Remote stipend to support home office setup and internet costs.

• Develop a strong portfolio showcasing your experience in managing and optimizing SEA and paid social campaigns, highlighting specific metrics such as conversion rates and ROI.
• Ensure you have a solid understanding of the latest trends and best practices in digital marketing, as well as familiarity with key platforms and tools.
• Prepare to discuss specific campaign strategies and how you would approach common challenges in digital marketing, such as ad fatigue or budget allocation.
• Practice walking through your thought process in analyzing campaign data and deriving actionable insights for improvement.
• Be prepared to discuss your experience working in a remote team environment and how you maintain productivity and communication with colleagues and managers.
• Consider what you can uniquely bring to the role, such as expertise in a specific industry or niche, and be ready to highlight this during the application process.