Performance & Lifecycle Marketing Lead

Sendmarc·Remote(South Africa)
Marketing
HubSpot

WFA Digital Insight

As demand for SaaS marketers with expertise in product-led growth surges, Sendmarc's search for a Performance & Lifecycle Marketing Lead highlights the increasingly complex role of lifecycle marketing in driving revenue. With a strong background in HubSpot and CRM systems required, candidates can expect a challenging yet rewarding position that balances strategic vision with hands-on execution. Before applying, consider your experience in B2B SaaS marketing and your ability to navigate technically complex environments.

Job Description

About the Role

Sendmarc is seeking a hands-on Performance & Lifecycle Marketing Lead to unlock revenue within their existing ecosystem. The ideal candidate will have experience in connecting product-led growth motions, partner-led motions, CRM ecosystems, and enterprise buying journeys.

Responsibilities

  • Building systems from scratch
  • Owning lifecycle and ecosystem marketing
  • Integrating product usage data into lifecycle programs
  • Running performance marketing campaigns, including LinkedIn and Google ads

Requirements

  • Strong hands-on lifecycle marketing experience in B2B (SaaS preferred)
  • Deep HubSpot/CRM experience, preferably as a shared admin or contributor
  • Experience integrating product usage data into lifecycle programs
  • Ability to build list-driven and account-based strategies

Benefits

  • Fully remote company
  • Employee relocation sponsored

How to Stand Out

  • Tip: Showcase your experience with HubSpot and CRM systems by highlighting specific workflow optimizations or lead scoring strategies you've implemented in previous roles.
  • To stand out, prepare examples of how you've balanced strategic thinking with hands-on execution in complex marketing environments.
  • Ensure your portfolio includes cases of successful product-led lifecycle marketing and performance marketing campaign execution.
  • Be prepared to discuss your approach to attribution modeling and how you measure the success of lifecycle marketing programs.
  • Consider highlighting your understanding of the security-focused aspects of marketing in a SaaS environment, as this is a unique aspect of Sendmarc's operations.

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