Performance Marketing & AI Marketing Specialist
WFA Digital Insight
The demand for performance marketing specialists with AI expertise is on the rise, with a 25% increase in job postings in the last year. iCareManager's commitment to innovative marketing solutions makes this role stand out. With the healthcare technology industry booming, professionals with experience in B2B marketing and senior care are in high demand. As a candidate, you should be prepared to showcase your skills in campaign optimization, AI-assisted marketing, and data-driven decision making. With the right skills and experience, you can thrive in this role and contribute to the company's growth.
Job Description
About the Role
The Performance Marketing & AI Marketing Specialist role at iCareManager is a unique opportunity to drive business growth through data-driven performance marketing and AI-powered workflows. As a key member of the marketing team, you will be responsible for planning, launching, optimizing, and reporting on campaigns across the full customer journey. With a focus on paid media strategy, lead generation, funnel optimization, and conversion tracking, you will play a critical role in scaling the company's marketing efforts.The ideal candidate will have a strong understanding of performance marketing principles, including campaign analytics, ROI-focused reporting, and landing page performance. You will also be well-versed in AI marketing tools and techniques, including prompt engineering, AI-assisted campaign execution, and agentic marketing workflows. Your expertise will help the company build and optimize AI-powered marketing campaigns that drive measurable growth.
You will report directly to the CMO and work closely with the design, sales, and product teams to align messaging, campaign strategy, and business goals.
What You Will Do
- Own and optimize performance marketing campaigns across paid search, paid social, retargeting, display, and other high-converting channels
- Build, manage, and improve full-funnel paid marketing campaigns focused on lead generation, conversion, and measurable ROI
- Develop landing page strategies, campaign funnels, ad messaging, A/B tests, and conversion optimization plans
- Set up, monitor, and analyze campaign tracking, including pixels, UTMs, conversion events, attribution, and reporting dashboards
- Manage and optimize campaigns for audiences such as assisted living facilities, senior care providers, healthcare technology buyers, and related B2B decision-makers
- Use AI tools and prompt engineering to improve campaign strategy, ad creative, audience research, messaging, content development, and reporting
- Help build and manage AI agents that support marketing workflows, including lead nurturing, campaign execution, content pipelines, reporting, and marketing automation
- Apply agentic AI marketing strategies to improve speed, personalization, efficiency, and campaign performance
- Create, test, and refine high-quality prompts for AI-assisted copywriting, campaign ideation, market research, competitor research, and performance analysis
What We Are Looking For
- 3-5+ years of hands-on marketing experience, with a strong focus on performance marketing
- Advanced knowledge of Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Looker Studio, and HubSpot
- Experience with AI marketing tools and techniques, including prompt engineering and agentic marketing workflows
- Strong understanding of campaign analytics, ROI-focused reporting, and landing page performance
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects
Nice to Have
- Experience in healthcare technology, B2B marketing, senior care, or related industries
- Knowledge of additional marketing tools, such as GoHighLevel, ClickUp, or Asana
- Certification in Google Ads, Google Analytics, or HubSpot
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a innovative and growing company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible remote work arrangements
- Access to cutting-edge marketing tools and technologies
How to Stand Out
- Make sure to highlight your experience with performance marketing campaigns and AI-powered workflows in your application
- Showcase your skills in campaign optimization, AI-assisted marketing, and data-driven decision making
- Be prepared to discuss your understanding of campaign analytics, ROI-focused reporting, and landing page performance
- Emphasize your ability to work in a fast-paced environment and prioritize multiple tasks and projects
- Consider including examples of your work with AI marketing tools and techniques, such as prompt engineering and agentic marketing workflows
- Don't hesitate to ask about the company's approach to professional development and growth opportunities during the interview process
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