Performance Marketing Analyst, Direct Mail
Marketing
GTMHubSpotSalesforce
WFA Digital Insight
As demand for paid media specialists surges, Ramp's quest for a Performance Marketing Analyst highlights the industry's need for data-savvy professionals. With GTM, HubSpot, and Salesforce expertise in high demand, this role stands out in the current market. Candidates should be prepared to drive campaigns and scale growth channels, possessing a unique blend of analytical and creative skills.
Job Description
About the Role
Ramp is seeking a Performance Marketing Analyst to build and scale its direct mail acquisition channel. This role will work closely with the growth marketing team to deliver ambitious growth goals.Responsibilities
- Drive direct mail initiatives from ideation to measurement, managing audience targeting and segmentation, platform setup, creative production, vendor coordination, and post-campaign performance tracking.
- Build experimentation frameworks to optimize campaign performance, designing tests for messaging, creative assets, targeting strategies, and campaign tactics.
Requirements
- Experience with GTM, HubSpot, and Salesforce is necessary. The ideal candidate will have a strong analytical mindset and the ability to drive key initiatives.
How to Stand Out
- Familiarize yourself with Ramp's products and services to understand their growth goals.
- Showcase your expertise in GTM, HubSpot, and Salesforce by highlighting specific campaigns or projects you've managed.
- Prepare to discuss your approach to building experimentation frameworks and optimizing campaign performance.
- Be ready to provide examples of how you've driven growth through data-driven decisions.
- Tailor your resume and cover letter to emphasize your analytical and creative skills.
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