Performance Marketing Architecture & Strategy Lead

Freshpaint·Remote(United States)
Marketing

WFA Digital Insight

As demand for specialized marketing talent surges, with a reported 25% increase in digital marketing budgets in 2025, roles like Performance Marketing Architecture & Strategy Lead are at the forefront. This position stands out for its focus on strategic digital capabilities, requiring a unique blend of technical acumen, marketing savvy, and collaborative leadership. Freshpaint offers a compelling opportunity for those who can marry data insights with marketing innovation, operating in a fully remote context that demands exceptional communication and project management skills. Before applying, candidates should be aware of the need for a strong portfolio showcasing their ability to drive digital transformation and their experience with remote teams.

Job Description

About the Role

The Performance Marketing Architecture & Strategy Lead at Freshpaint is a pivotal role that bridges the gap between marketing vision and technical execution. This position is responsible for developing and implementing comprehensive marketing architectures that align with the company's strategic objectives. Day-to-day, the role entails close collaboration with cross-functional teams, including marketing, sales, and product development, to ensure that marketing strategies are data-driven, efficient, and effective.

The role matters because it directly influences the company's ability to achieve its marketing goals, expand its customer base, and maintain a competitive edge in the digital landscape. The team context is highly collaborative, with regular interactions with senior leadership to provide strategic recommendations and implement new marketing initiatives.

Reporting to a senior executive, this position requires a seasoned professional who can not only develop strategic marketing architectures but also communicate complex ideas simply, both verbally and in written form.

What You Will Do

  • Develop and implement comprehensive marketing strategies that align with the company's overall business objectives.
  • Conduct market research and analyze competitors to identify trends, opportunities, and challenges.
  • Collaborate with the sales team to understand customer needs and develop marketing campaigns that meet those needs.
  • Work closely with the product development team to ensure marketing strategies are aligned with product roadmaps.
  • Design and execute A/B testing and experimentation to continuously optimize marketing performance.
  • Manage and analyze large datasets to inform marketing decisions and measure campaign effectiveness.
  • Lead the development of marketing budgets and resource allocation plans.
  • Identify, evaluate, and recommend new marketing technologies and tools to enhance marketing capabilities.
  • Build and maintain relationships with external partners and vendors to support marketing initiatives.
  • Stay abreast of the latest marketing trends, technologies, and best practices, applying that knowledge to improve marketing strategies.

What We Are Looking For

  • 5+ years of experience in marketing strategy, preferably in a digital or performance marketing context.
  • Proven track record of developing and executing successful marketing campaigns that drive business results.
  • Strong understanding of data-driven marketing principles and experience with marketing analytics tools.
  • Excellent communication and project management skills, with the ability to work effectively in a remote team environment.
  • Experience with marketing automation platforms and CRM systems.
  • Knowledge of SEO principles and practices.
  • Ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
  • Bachelor's degree in Marketing, Business Administration, or a related field.

Nice to Have

  • Experience with cloud-based marketing technologies and tools.
  • Certification in digital marketing or a related field.
  • Knowledge of programming languages such as Python or JavaScript.
  • Experience with Agile project management methodologies.
  • Background in statistics or data science.

Benefits and Perks

  • Competitive salary and bonus structure.
  • Comprehensive health insurance package.
  • Generous PTO policy, including vacation days, sick leave, and holidays.
  • Flexible, remote work environment with stipend for home office setup.
  • Professional development opportunities, including training and conference attendance.
  • Access to the latest marketing tools and technologies.
  • Equity in a rapidly growing company.
  • Recognition and reward programs for outstanding performance.

How to Stand Out

  • When applying, ensure your resume and cover letter are tailored to the role, highlighting your experience with data-driven marketing strategies and remote work.
  • Prepare to discuss specific examples of successful marketing campaigns you've led and the challenges you overcame.
  • Be ready to explain your approach to staying current with the latest marketing trends and technologies.
  • If you have a portfolio or blog that showcases your marketing expertise, be sure to share it.
  • Consider negotiating your salary based on industry standards and the value you can bring to the company.
  • Don't hesitate to ask about the company culture, team dynamics, and opportunities for growth during the interview process.

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