Performance Marketing Coordinator

About the Role

The role matters because it directly contributes to the company's revenue streams by ensuring that marketing efforts are not only reaching the target audience but also resonating with them. In a rapidly evolving digital landscape, the ability to adapt campaigns in real-time based on performance data is crucial. The coordinator will report to a senior marketing manager, with regular check-ins to discuss strategy, progress, and challenges.

The team context is collaborative and fast-paced, with an emphasis on innovation and learning. Levanta encourages a culture of experimentation, where professionals are empowered to try new approaches and share insights across departments. This not only fosters a sense of community but also ensures that the company stays ahead of the curve in digital marketing.

What You Will Do

• Analyze campaign performance across various digital platforms, including social media, search engines, and email marketing
• Develop and implement strategies to improve campaign ROI, based on data analysis and market trends
• Collaborate with the creative team to design and optimize campaign assets, such as ad copy and visuals
• Manage and allocate campaign budgets, ensuring efficient use of resources
• Monitor industry trends and competitor activity, applying insights to enhance Levanta's marketing strategy
• Conduct A/B testing and other forms of experimentation to continually improve campaign performance
• Work closely with the sales team to align marketing efforts with sales objectives
• Stay up-to-date with the latest digital marketing tools and technologies, applying this knowledge to improve campaign management and analysis
• Communicate campaign results and recommendations to stakeholders, including senior management and external partners
• Develop and maintain dashboards and reports to track key performance indicators (KPIs)
• Identify and mitigate risks associated with campaign execution, ensuring compliance with brand guidelines and legal requirements

What We Are Looking For

• 2+ years of experience in performance marketing or a related field, with a proven track record of success in campaign optimization
• Strong understanding of digital marketing channels, including paid social, search engine marketing, and email marketing
• Experience with campaign management tools and platforms, such as Google Ads and Facebook Ads Manager
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and draw actionable insights
• Strong communication and collaboration skills, with experience working in cross-functional teams
• Bachelor's degree in Marketing, Communications, or a related field
• Certification in Google Ads or other digital marketing platforms is a plus
• Experience with data analysis tools, such as Excel, Google Analytics, and data visualization software
• Ability to work in a fast-paced environment, prioritizing tasks and managing multiple projects simultaneously

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Knowledge of HTML, CSS, and JavaScript, with the ability to apply these skills in campaign development
• Certification in digital marketing, such as HubSpot Inbound Marketing or Facebook Blueprint
• Experience with team management or leadership, with the ability to mentor junior team members
• Participation in industry conferences or workshops, demonstrating a commitment to ongoing learning and professional development

Benefits and Perks

• Competitive salary and benefits package, tailored to attract top talent in the digital marketing space
• Opportunity to work with a leading company in the performance marketing sector, with a reputation for innovation and excellence
• Flexible working hours and remote work options, allowing for a better work-life balance
• Access to the latest digital marketing tools and technologies, with a budget for ongoing training and professional development
• Collaborative and dynamic work environment, with a team of experienced professionals who are passionate about digital marketing
• Annual performance bonuses, tied to individual and team performance metrics
• Comprehensive health insurance package, including medical, dental, and vision coverage
• Generous paid time off (PTO) policy, with additional days off for holidays and birthday celebrations
• Remote stipend, to support home office setup and ongoing expenses
• Equity options, for eligible employees who contribute to the company's long-term growth and success

• Tailor your resume and cover letter to highlight your experience in performance marketing, particularly in areas such as campaign optimization and data analysis.
• Prepare to talk about specific campaigns you've managed in the past, including the challenges you faced and how you overcame them.
• Familiarize yourself with Levanta's brand and mission, and be ready to discuss how your skills and experience align with the company's goals.
• Practice your data analysis skills, as you will likely be asked to interpret sample data sets or discuss your approach to campaign optimization.
• Be prepared to discuss your experience with remote work, including any tools or strategies you use to stay productive and collaborative in a virtual team environment.
• Ask informed questions during the interview, such as what a typical day looks like in the role, or how the company approaches professional development and growth opportunities.
• Show your passion for digital marketing, and highlight any ongoing learning or professional development activities that demonstrate your commitment to staying up-to-date in the field.