Performance Marketing Director

About the Role

The Performance Marketing Director will be part of a dynamic team that values creativity, resilience, and collaboration. Reporting to senior leadership, this role offers the opportunity to make a significant impact on the company's digital footprint and contribute to the development of its marketing strategy. With a focus on remote work, the ideal candidate will be adept at managing virtual teams and leveraging digital tools to facilitate communication and collaboration.

In the current digital landscape, where consumer behavior and market trends are constantly evolving, the Performance Marketing Director must stay abreast of the latest developments in paid media, social media marketing, and emerging technologies. This includes understanding the implications of these trends on Omaze's marketing efforts and adapting strategies accordingly.

What You Will Do

• Develop and execute multi-channel performance marketing campaigns across social media, search, display, and email to achieve business objectives.
• Lead and manage a team of performance marketing specialists, providing guidance, mentorship, and performance feedback to ensure the team's success.
• Conduct market research and analyze campaign results to inform future marketing strategies and optimize ongoing campaigns for better performance.
• Collaborate with cross-functional teams, including creative, product, and analytics, to ensure aligned marketing efforts that meet business goals.
• Manage and optimize the performance marketing budget to ensure ROI-positive campaigns and efficient use of resources.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and make recommendations for implementation.
• Develop and maintain relationships with external partners and vendors to enhance marketing capabilities and negotiations.
• Work closely with the analytics team to develop and track key performance indicators (KPIs) that measure the success of marketing campaigns.
• Present campaign results and strategic recommendations to senior leadership and other stakeholders.

What We Are Looking For

• 8+ years of experience in performance marketing, preferably in a leadership role, with a proven track record of driving business growth through digital campaigns.
• Strong background in paid media, including social media marketing, search engine marketing, and display advertising.
• Experience with marketing automation platforms, CRM systems, and data analytics tools.
• Excellent leadership and team management skills, with the ability to motivate and guide a team of marketing professionals.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Experience working in a fast-paced environment with multiple priorities and tight deadlines.
• Strong understanding of marketing principles, including segmentation, targeting, and positioning.
• Familiarity with remote work tools and technologies, with experience managing virtual teams.

Nice to Have

• Experience with emerging technologies such as AI, AR, or VR in marketing contexts.
• Certification in digital marketing, such as Google Analytics or Facebook Blueprint.
• Experience with agile project management methodologies.
• Knowledge of programming languages such as Python or JavaScript.
• Experience with cloud-based marketing platforms and tools.

Benefits and Perks

• Competitive compensation package.
• Comprehensive health insurance plan.
• Generous paid time off (PTO) policy.
• Flexible remote work arrangements, including a stipend for home office setup.
• Professional development opportunities, including training and conference sponsorships.
• Access to the latest digital marketing tools and technologies.
• Collaborative and dynamic work environment with a team of passionate professionals.
• Opportunity to work on high-impact campaigns that make a meaningful difference in people's lives.
• Recognition and reward for outstanding performance and contributions to the team.

• Tip: Develop a strong understanding of Omaze's mission and how digital marketing can support its fundraising efforts. Showcase your knowledge in your application and during interviews.
• When applying, highlight specific examples of successful performance marketing campaigns you've led, including metrics on their impact.
• Be prepared to discuss the latest trends in paid media and how you stay updated with industry developments.
• Ensure your portfolio or resume includes examples of data-driven campaign analyses and optimizations you've performed.
• Stand out by demonstrating your ability to adapt to new technologies and platforms, and how you've applied this skill in previous roles.
• Before the interview, research Omaze's current marketing efforts and be ready to provide insightful feedback and suggestions for improvement.