Performance Marketing Engineer (Remote Indonesia)
WFA Digital Insight
The demand for performance marketing specialists has grown exponentially, with a 25% increase in 2025 alone. As remote work becomes the norm, companies like Leaf are seeking skilled engineers who can drive digital growth. With Indonesia's booming tech scene, this role offers a unique opportunity to work with a cutting-edge company. Candidates should be prepared to showcase their expertise in digital marketing, paid media, and data analysis. Before applying, it's essential to understand the current market trends and the skills required to succeed in this role.
Job Description
About the Role
The Performance Marketing Engineer role at Leaf is a critical position that requires a deep understanding of digital marketing, paid media, and data analysis. As a key member of the team, you will be responsible for driving growth through data-driven decision making and campaign optimization. The role entails working closely with cross-functional teams to develop and execute performance marketing strategies that align with the company's goals.The day-to-day responsibilities of this role will include analyzing campaign performance, identifying areas for improvement, and implementing changes to optimize results. You will also be responsible for staying up-to-date with the latest industry trends and developments, and applying this knowledge to drive innovation and growth.
The team at Leaf is dynamic and fast-paced, with a strong focus on collaboration and teamwork. As a Performance Marketing Engineer, you will be reporting to the Senior Marketing Manager and working closely with other engineers, designers, and stakeholders to achieve company goals.
What You Will Do
- Develop and execute performance marketing strategies across multiple channels
- Analyze campaign performance and identify areas for improvement
- Implement changes to optimize campaign results and drive growth
- Stay up-to-date with the latest industry trends and developments
- Collaborate with cross-functional teams to achieve company goals
- Develop and maintain reports to track campaign performance and ROI
- Work with designers to develop visually appealing and effective ad creatives
- Conduct A/B testing to optimize campaign performance
- Stay up-to-date with the latest platform updates and changes
What We Are Looking For
- 3+ years of experience in digital marketing, paid media, or a related field
- Strong understanding of data analysis and performance marketing metrics
- Experience with campaign optimization and ROI analysis
- Proficiency in tools such as Google Ads, Facebook Ads, and Adobe Analytics
- Strong communication and collaboration skills
- Ability to work in a fast-paced environment and prioritize multiple tasks
- Bachelor's degree in Marketing, Computer Science, or a related field
- Experience working with remote teams and collaborating with stakeholders
Nice to Have
- Experience with programming languages such as Python or JavaScript
- Familiarity with data visualization tools such as Tableau or Power BI
- Certification in Google Ads or Facebook Ads
- Experience working with agile development methodologies
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a cutting-edge company in the tech industry
- Remote work options with a flexible schedule
- Professional development opportunities and training
- Access to the latest tools and technologies
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance
How to Stand Out
- Tip: Make sure to highlight your experience with data analysis and performance marketing metrics in your resume and cover letter.
- Tip: Be prepared to talk about your experience with campaign optimization and ROI analysis in your interview.
- Tip: Familiarize yourself with the latest industry trends and developments, and be prepared to discuss how you stay up-to-date.
- Tip: Showcase your ability to work in a fast-paced environment and prioritize multiple tasks by providing examples from your previous experience.
- Tip: Don't be afraid to ask about the company culture and values during the interview, and be prepared to talk about how you align with them.
- Tip: Make sure to ask about the opportunities for professional development and growth within the company.
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