Performance Marketing Engineer (Remote Indonesia)

## About the Role As a Performance Marketing Engineer at Leaf, you will be at the forefront of driving growth and profitability for eCommerce brands through data-driven paid media strategies. Your role will involve collaborating closely with product and engineering teams to build scalable solutions and automate workflows, ensuring the most efficient use of significant budgets entrusted to the Performance Marketing team. This is a senior, hands-on position that requires a blend of technical expertise and deep understanding of paid media.

Your day-to-day activities will include planning and executing full-funnel campaigns across Google and Meta, managing multi-channel media plans, and optimizing campaigns to reduce CPA and scale revenue efficiently. Given the nature of this role, you will work across a portfolio of eCommerce brands, driving measurable growth and evolving Leaf's internal capabilities.

The Performance Marketing team at Leaf is known for pushing the boundaries of performance marketing, building systems, automating workflows, and collaborating closely with product and engineering. If there's a repetitive task, the team automates it, and if there's a better way to scale performance, they build it. This environment offers a dynamic and innovative space for a Performance Marketing Engineer to make a significant impact.

## What You Will Do - Plan and execute full-funnel paid media strategies across Google and Meta, focusing on prospecting, retargeting, and retention.

• Build and manage multi-channel media plans aligned with revenue and ROAS targets.
• Optimize campaigns to reduce CPA and scale revenue efficiently, ensuring the best possible return on investment.
• Own budget allocation across channels based on performance data, making data-driven decisions to maximize growth.
• Implement and maintain tracking infrastructure, including GTM, pixels, and conversion APIs.
• Work with product feeds, such as Google Merchant Center, Meta catalogs, and Shopify integrations.
• Identify and build automation opportunities to reduce manual work and increase efficiency.
• Collaborate with engineering and product teams to turn workflows into scalable tools or features.
• Use data to drive decision-making across campaigns and channels, utilizing tools like Looker, GA, and platform dashboards.
• Conduct structured testing of creative, audiences, and landing pages to continually improve campaign performance.
• Translate insights into actionable growth strategies, ensuring that data analysis leads to tangible outcomes.

## What We Are Looking For - A strong analytical mindset with deep attention to detail, capable of interpreting complex data sets to inform marketing strategies.

• Comfortable working with data, tracking, and technical setups, with a solid understanding of how these components interact.
• Naturally curious and always looking for ways to test, learn, and improve current processes and campaigns.
• A problem-solver who seeks out opportunities to automate and scale, using technology to streamline workflows.
• Confident in owning budgets and making high-impact decisions, with a focus on maximizing ROI.
• Collaborative, with the ability to operate autonomously when necessary, contributing to a team environment while also working independently.
• A balance of ambition, with a focus on big ideas, and pragmatism, understanding what works now and how to implement it effectively.
• Experience with eCommerce performance marketing, with a focus on Google Ads, Meta Ads, and relevant analytics tools.
• 5+ years of experience in a senior paid media or performance marketing role, with a proven track record of building and executing successful campaigns.

## Nice to Have - Experience with additional marketing platforms such as TikTok, Pinterest, Bing, or Amazon Ads.

• Familiarity with internal tools like Leaf Grow and proficiency in using Slack, Notion, and G-Suite.
• Knowledge of programming languages or experience with data manipulation and analysis beyond standard marketing tools.
• Certification in Google Ads, Meta Ads, or Google Analytics, demonstrating specialized knowledge in these areas.

## Benefits and Perks - The opportunity to work with a dynamic and innovative team that is pushing the boundaries of performance marketing.

• Flexible, remote work environment that encourages autonomy and self-management.
• Access to cutting-edge marketing tools and technologies, with the support to learn and grow professionally.
• Competitive salary and benefits package, tailored to attract and retain top talent in the industry.
• Health and wellness programs, recognizing the importance of work-life balance in achieving professional success.
• Professional development opportunities, including training, workshops, and conferences to stay updated on the latest industry trends and technologies.
• A collaborative, supportive team environment that fosters creativity, innovation, and mutual respect.

- Highlight Your Technical Skills: Ensure your resume and cover letter emphasize your experience with Google Ads, Meta Ads, Google Analytics, and GTM, as well as any programming languages or data analysis tools.

• Prepare Examples of Campaign Success: Come prepared to discuss specific campaigns you've managed, including strategies, challenges, and outcomes, to demonstrate your expertise in performance marketing.
• Showcase Your Analytical Mindset: Be ready to walk through how you analyze data, identify trends, and make decisions based on insights from tools like Looker and GA.
• Demonstrate Automation and Scaling Experience: Highlight any experience you have in automating workflows, building scalable solutions, and collaborating with product and engineering teams.
• Be Prepared to Discuss eCommerce Challenges: Show that you're up-to-date on the latest eCommerce trends and challenges, and can discuss how performance marketing strategies can address these challenges effectively.
• Ask About Growth Opportunities: During the interview, inquire about opportunities for professional growth and how Leaf supports the development of its marketing team members.