Performance Marketing Lead (Guru Apps)

About the Role

Day-to-day, the Performance Marketing Lead will be responsible for managing and optimizing campaigns across social media platforms, search engines, and other digital channels. This involves constant monitoring of campaign performance, identifying areas for improvement, and implementing changes to achieve better ROI. The role also entails collaboration with the creative team to develop compelling ad content and with the data analytics team to ensure campaign metrics are accurately tracked and analyzed.

Given the remote nature of this role, the ability to work independently, manage time effectively, and communicate clearly with team members across different time zones is essential. The Performance Marketing Lead will also play a key role in staying up-to-date with the latest trends and technologies in digital marketing, ensuring that Universe Group's marketing strategies remain competitive and innovative.

What You Will Do

• Develop and execute comprehensive paid media strategies that align with business objectives.
• Manage and optimize campaigns across multiple digital channels, including social media, search engines, and display advertising.
• Conduct market research and competitor analysis to identify opportunities for growth.
• Collaborate with the creative team to design and develop effective ad content.
• Work closely with the data analytics team to ensure accurate campaign measurement and analysis.
• Continuously monitor campaign performance, identifying areas for improvement and implementing optimizations.
• Stay updated on the latest digital marketing trends, technologies, and best practices.
• Manage budget allocations across different channels to maximize ROI.
• Foster relationships with key stakeholders, including internal teams and external partners.
• Lead A/B testing and experimentation to refine marketing strategies.
• Present campaign results and insights to senior leadership and other stakeholders.

What We Are Looking For

• A minimum of 4 years of experience in performance marketing, with a focus on paid media.
• Proven track record of developing and executing successful paid media campaigns that drive business results.
• Strong understanding of digital marketing channels, including social media, search, and display.
• Experience with campaign management tools such as Google Ads, Facebook Ads Manager, and other relevant platforms.
• Excellent data analysis skills, with the ability to interpret campaign metrics and make data-driven decisions.
• Strong communication and project management skills, with the ability to work effectively in a remote team environment.
• Experience with team leadership or mentoring junior team members.
• Certification in Google Ads or other relevant digital marketing certifications is a plus.
• Bachelor's degree in Marketing, Communications, or a related field.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of HTML, CSS, and JavaScript, with the ability to implement basic coding tasks.
• Experience with SEO principles and how they intersect with paid media.
• Certification in Facebook Ads or other social media advertising platforms.
• Participation in industry conferences or workshops, demonstrating a commitment to ongoing learning and professional development.

Benefits and Perks

• Competitive salary package, reflecting the candidate's experience and qualifications.
• Comprehensive health insurance plan, including dental and vision coverage.
• Generous PTO policy, allowing for a healthy work-life balance.
• Remote work stipend, providing support for home office setup and internet costs.
• Professional development budget, supporting ongoing education and training in digital marketing.
• Access to the latest digital marketing tools and technologies.
• Opportunity to work with a dynamic and innovative team, contributing to the growth and success of Universe Group.
• Equity options, offering a chance to own a part of the company's future success.

• Develop a strong portfolio: Showcase your experience in managing paid media campaigns and highlight specific metrics or successes that demonstrate your skill.
• Stay up-to-date with industry trends: Participate in webinars, attend conferences, and engage with digital marketing communities to stay current with the latest strategies and technologies.
• Prepare to discuss data analysis: Be ready to talk about how you analyze campaign performance, what metrics you focus on, and how you use data to inform your marketing decisions.
• Highlight your problem-solving skills: Provide examples of challenges you've faced in previous roles and how you overcame them, demonstrating your ability to think critically and strategically.
• Emphasize your ability to work remotely: If you have experience working in a distributed team, highlight your skills in communication, time management, and self-motivation.
• Be prepared to ask questions: Come to the interview with a list of thoughtful questions about the role, the team, and the company's approach to digital marketing.