Performance Marketing Lead (HCP Engagement)

About the Role

Day-to-day, the Performance Marketing Lead will work closely with the Director of HCP Engagement & Communication to analyze historical performance data, build predictive models, and apply yield management principles to inform marketing plans. This is a remote position, offering the flexibility needed for high-performing professionals who are self-motivated and disciplined.

What You Will Do

• Develop and execute comprehensive marketing strategies across email, social media, paid media, and website/landing pages to drive HCP engagement and conversion.
• Analyze historical performance data to identify trends and areas for improvement, and to build predictive models that inform marketing plans.
• Apply yield management principles to determine which marketing levers to pull for maximum impact.
• Collaborate with internal teams, including content and creative, to ensure alignment and maximize campaign effectiveness.
• Use tools like Adjust and Excel to track performance, analyze data, and make data-driven decisions.
• Lead A/B testing and experimentation to continuously optimize marketing strategies.
• Stay up-to-date with the latest trends and technologies in performance marketing and apply this knowledge to improve campaign performance.
• Manage and optimize the marketing budget to achieve the highest possible ROI.
• Present campaign results and insights to senior leadership and other stakeholders.

What We Are Looking For

• Proven experience in a performance marketing role, preferably in the healthcare sector.
• Strong analytical skills, with the ability to analyze complex data sets and draw actionable insights.
• Experience with paid media platforms and tools like Adjust.
• Proficiency in Excel and other data analysis tools.
• Excellent communication and project management skills, with the ability to work effectively in a remote environment.
• A strategic mindset, with the ability to balance short-term needs with long-term goals.
• Strong problem-solving skills, with the ability to think creatively and outside the box.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Nice to Have

• Experience with marketing automation platforms.
• Knowledge of HTML and CSS.
• Certification in Google Analytics or other performance marketing tools.
• Experience in the healthcare industry, particularly in a role involving HCP engagement.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work remotely and enjoy the flexibility that comes with it.
• Professional growth and development opportunities, including training and education support.
• Access to the latest tools and technologies in performance marketing.
• Collaborative and dynamic work environment with a team of high-performing professionals.
• Recognition and rewards for outstanding performance.
• Health insurance and other benefits to support your well-being.

• Ensure your resume and cover letter are optimized for performance marketing keywords, particularly those related to HCP engagement and healthcare.
• Develop a portfolio that showcases your analytical and creative skills, including examples of successful campaigns you've led.
• Prepare to discuss specific instances where you've applied data-driven insights to improve marketing strategies.
• Research HCEsquared and its mission to understand how your skills and experience align with the company's goals.
• Be ready to walk through your experience with tools like Adjust and Excel, highlighting your proficiency and how you've used them to drive campaign success.
• Consider reaching out to current or former employees to gain insights into the company culture and what makes a candidate successful in this role.