Performance Marketing Lead

## About the Role The Performance Marketing Lead position at Second Front Systems is a critical role that involves overseeing the company's digital marketing strategy, with a focus on paid media. This entails managing and optimizing campaigns across various platforms to drive user engagement and conversion. The role is integral to the company's growth strategy, requiring a deep understanding of digital marketing principles, campaign analysis, and team collaboration. Day-to-day, the Performance Marketing Lead will be responsible for analyzing campaign performance, identifying areas of improvement, and implementing data-driven decisions to enhance campaign effectiveness. This role is part of a dynamic team that values innovation, creativity, and results-driven strategies. The successful candidate will report to the Senior Marketing Manager and will be expected to contribute to the development of the company's overall marketing strategy. Given the remote nature of this role, the ideal candidate must be self-motivated, disciplined, and have excellent communication skills to effectively collaborate with the team and external partners. The ability to work in a fast-paced environment, prioritizing tasks and managing multiple projects simultaneously, is essential. ## What You Will Do - Develop, execute, and manage comprehensive digital marketing campaigns across social media, search, and display advertising platforms.

• Conduct thorough analysis of campaign performance, identifying trends, opportunities, and challenges, and presenting actionable insights to the marketing team.
• Collaborate with the creative team to design and implement compelling ad creatives and landing pages that meet campaign objectives.
• Manage and optimize campaign budgets to achieve maximum ROI, ensuring alignment with the company's marketing goals.
• Stay abreast of the latest digital marketing trends, algorithm updates, and best practices, applying this knowledge to enhance campaign performance.
• Foster relationships with key stakeholders, including external partners and internal teams, to ensure seamless campaign execution and maximize opportunities.
• Lead A/B testing and experimentation efforts to continuously improve campaign effectiveness and user experience.
• Develop and maintain detailed reporting and analytics to measure campaign success, providing regular updates to senior management.
• Identify and mitigate potential risks or issues that could impact campaign performance, proposing proactive solutions.
• Participate in brainstorming sessions to contribute to the development of new marketing strategies and ideas.

## What We Are Looking For - 5+ years of experience in digital marketing with a focus on paid media, including social media, search engine marketing, and display advertising.

• Proven track record of successfully managing and optimizing digital campaigns to meet or exceed target metrics.
• In-depth knowledge of digital marketing platforms, including Google Ads, Facebook Ads Manager, and other relevant tools.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven decisions.
• Excellent communication and project management skills, with experience in leading cross-functional teams or collaborating with external partners.
• Bachelor's degree in Marketing, Communications, or a related field.
• Experience with marketing automation tools and CRM systems.
• Certification in Google Ads or Facebook Blueprint is a plus.

## Nice to Have - Experience with SEO principles and how they intersect with paid media strategies.

• Knowledge of email marketing principles and how to integrate email campaigns with broader digital marketing strategies.
• Familiarity with design principles and the ability to provide creative feedback to design teams.
• Experience working in a remote team environment and managing remote projects.

## Benefits and Perks - Competitive salary package.

• Opportunity to work with a dynamic and innovative company.
• Comprehensive health insurance plan.
• Generous PTO policy, including vacation days, sick leave, and holidays.
• Remote work stipend to support home office setup and productivity.
• Professional development opportunities, including training and conference attendance.
• Access to the latest digital marketing tools and technologies.

- Be prepared to discuss specific campaign examples where you've driven significant results through paid media, including metrics on ROI and user engagement.

• Showcase your analytical skills by preparing to walk through how you approach campaign analysis, including tools you use and how you derive insights from data.
• Highlight your experience with remote collaboration tools, such as project management software, virtual meeting platforms, and communication apps, to demonstrate your ability to work effectively in a remote environment.
• Prepare to talk about your understanding of the current digital marketing landscape, including recent trends, updates to major platforms, and how these changes impact campaign strategies.
• Emphasize your creative problem-solving skills, providing examples of how you've addressed campaign challenges or identified innovative solutions to drive campaign performance.
• Demonstrate your knowledge of marketing automation and CRM systems, discussing how you've used these tools to streamline workflows, personalize customer interactions, and improve campaign effectiveness.
• Have questions ready for the interviewer, such as the company's approach to digital marketing, the team's dynamics, and opportunities for growth and professional development within the role.