Performance Marketing Manager (B2B SaaS)
WFA Digital Insight
As demand for paid media specialists grew 25% in the last year, companies like Hire Hangar are looking for experts to drive customer acquisition and pipeline growth. With the rise of AI-powered SaaS products, the need for performance marketing managers who can navigate complex campaigns and optimize for ROI has never been more pressing. Hire Hangar stands out for its commitment to remote work and its focus on innovative marketing strategies. Before applying, candidates should be aware that prior experience working fully remote and fluency with remote collaboration tools are non-negotiable requirements.
Job Description
About the Role
The Performance Marketing Manager role at Hire Hangar is a unique opportunity to join a fast-growing company and contribute to its mission of revolutionizing the way businesses approach marketing. As a key member of the marketing team, you will be responsible for developing and executing performance-driven campaigns that drive customer acquisition and pipeline growth. You will work closely with the content and product marketing teams to develop high-converting assets and messaging, and partner with the sales team to ensure alignment with revenue targets.The role is ideal for a hands-on marketer with deep experience in paid channels and a strong understanding of how to position AI-powered SaaS products for conversion-driven growth. You will be working in a remote setting, collaborating with a team of experienced professionals who are passionate about marketing and technology.
In this role, you will have the opportunity to work with a range of marketing channels, including search, social, and display. You will be responsible for managing budgets, forecasts, and ROI targets across channels, and analyzing performance data to optimize campaigns. You will also have the chance to test and scale new channels, audiences, and AI-driven use cases, and to collaborate with the product team to develop new marketing features and tools.
What You Will Do
- Own and optimize paid acquisition channels, including search, social, and display
- Plan and execute performance-driven campaigns aligned to pipeline and revenue targets
- Partner with Content and Product Marketing to develop high-converting assets and messaging
- Manage budgets, forecasts, and ROI targets across channels
- Analyze performance data and optimize campaigns using full-funnel metrics
- Test and scale new channels, audiences, and AI-driven use cases
- Collaborate with the sales team to ensure alignment with revenue targets
- Develop and maintain a deep understanding of the company's products and services
- Stay up-to-date with industry trends and developments in marketing and technology
- Participate in brainstorming sessions and contribute to the development of new marketing strategies
- Collaborate with the product team to develop new marketing features and tools
What We Are Looking For
- Proven experience in B2B performance or demand marketing within a SaaS environment
- Strong understanding of AI-powered products and performance-driven buyer behavior
- Demonstrated success managing paid media programs that drive pipeline and revenue
- Hands-on experience with marketing automation and CRM platforms (HubSpot or Marketo with Salesforce)
- Strong analytical and optimization skills
- Prior experience working fully remote
- Fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar)
- Experience working with US- or UK-based companies
- Strong communication and project management skills
- Ability to work independently and as part of a team
Nice to Have
- Experience managing large paid media budgets
- Familiarity with ABM or account-based paid strategies
- Experience in high-growth or AI-first SaaS companies
- Exposure to advanced attribution or multi-touch reporting
- Experience with tools such as Google Analytics, Looker, or Tableau
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing company and contribute to its mission
- Collaborative and dynamic work environment
- Flexible working hours and remote work arrangement
- Professional development opportunities and training budget
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health insurance and wellness program
- Generous paid time off and holidays
About the Company
Hire Hangar is a fast-growing company that is revolutionizing the way businesses approach marketing. With a strong focus on innovation and customer satisfaction, the company is committed to providing the best possible experience for its customers and employees. The company values teamwork, creativity, and continuous learning, and is looking for talented and motivated individuals to join its team.How to Stand Out
- Make sure to highlight your experience with paid media programs and AI-powered SaaS products in your application.
- Familiarize yourself with the company's products and services, and be prepared to discuss how you can contribute to its mission.
- Showcase your analytical and optimization skills by providing examples of how you have improved campaign performance in previous roles.
- Emphasize your ability to work independently and as part of a team, and highlight your experience with remote collaboration tools.
- Be prepared to discuss your experience with marketing automation and CRM platforms, and explain how you have used these tools to drive pipeline and revenue growth.
- Consider creating a portfolio that showcases your marketing campaigns and results, and be prepared to walk the interviewer through your thought process and decision-making.
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