Performance Marketing Manager (B2B SaaS)

About the Role

As a key member of the marketing team, the Performance Marketing Manager will be responsible for conducting market research, analyzing competitors, and staying abreast of the latest industry trends and technologies. This insight will inform campaign strategies, creative development, and budget allocation to maximize ROI. The role also involves managing and optimizing the performance of ongoing campaigns, using data analytics tools to measure success, identify areas for improvement, and adjust strategies accordingly.

Reporting to the Director of Marketing, this role offers the opportunity to work in a dynamic and fast-paced environment where innovation and creativity are valued. The ideal candidate will be someone who can balance strategic thinking with tactical execution, who is comfortable working in a remote setup, and who has a passion for staying at the forefront of digital marketing trends.

What You Will Do

• Develop, execute, and optimize digital marketing campaigns across various channels, including social media, email, search, and display advertising.
• Conduct thorough market research and competitor analysis to inform marketing strategies.
• Collaborate with the sales team to understand customer needs and develop targeted marketing campaigns.
• Manage the marketing budget, ensuring efficient use of resources and maximizing ROI.
• Analyze campaign performance using data analytics tools, providing insights and recommendations for improvement.
• Stay updated with the latest trends and technologies in digital marketing, applying this knowledge to enhance campaign effectiveness.
• Work closely with the product team to align marketing efforts with product development and launches.
• Develop and maintain relationships with external partners, such as advertising agencies and technology providers.
• Ensure all marketing activities are aligned with the company's brand guidelines and messaging.
• Participate in brainstorming sessions to generate new ideas and approaches for marketing campaigns.

What We Are Looking For

• A minimum of 3 years of experience in digital marketing, with a focus on performance marketing in a B2B SaaS context.
• Proven track record of developing and executing successful multi-channel digital marketing campaigns.
• Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing.
• Experience with data analytics tools, such as Google Analytics, and the ability to interpret and act upon campaign data.
• Excellent communication and project management skills, with the ability to work effectively in a remote team environment.
• Familiarity with marketing automation platforms and CRM systems.
• Ability to work in a fast-paced environment and meet deadlines.
• Strong creative and problem-solving skills, with the ability to think outside the box.

Nice to Have

• Experience with A/B testing and experimentation to optimize campaign performance.
• Knowledge of HTML, CSS, and JavaScript, with the ability to understand and implement basic coding for marketing automation.
• Certification in Google Ads or other digital marketing platforms.
• Experience working with international teams and markets.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a dynamic and growing company in the B2B SaaS sector.
• Remote work setup with flexible hours.
• Professional development opportunities, including training and conference attendance.
• Access to the latest digital marketing tools and technologies.
• Health insurance and retirement plan.
• Paid time off and holidays.
• Remote stipend for home office setup and internet reimbursement.

• Build a strong portfolio: Showcase your experience in developing and executing digital marketing campaigns, highlighting your ability to drive results and optimize performance.
• Stay updated with industry trends: Continuously educate yourself on the latest digital marketing tools, technologies, and best practices to stay competitive.
• Develop a strategic mindset: Understand how to align marketing efforts with business objectives, and be prepared to discuss your strategic thinking in interviews.
• Practice data analysis: Familiarize yourself with data analytics tools and practice interpreting campaign data to provide actionable insights.
• Highlight your remote work experience: Emphasize your ability to work effectively in a remote team environment, including your self-motivation, discipline, and communication skills.
• Prepare for behavioral interviews: Use the STAR method to structure your responses, providing specific examples from your experience that demonstrate your skills and accomplishments.
• Negotiate your compensation package: Research the market rate for your role and location, and be prepared to negotiate your salary, benefits, and perks based on your research and experience.