Performance Marketing Manager - Brand Hackers
WFA Digital Insight
The demand for skilled performance marketing professionals has surged in recent years, with a notable 25% increase in job openings in 2025 alone. As companies navigate the complex digital landscape, the need for experts who can balance creative vision with data-driven insights has never been more pressing. Up Collective's commitment to innovation and customer-centric approach makes this role particularly compelling. Candidates should be prepared to showcase their proficiency in digital marketing, including remote work experience and a knack for leveraging digital skills to drive brand success.
Job Description
About the Role
Performance marketing is at the heart of every successful brand's strategy, and Up Collective is seeking a talented Performance Marketing Manager to lead their brand hacking initiatives. This role is centered around driving growth through data-driven decision-making, creative campaign development, and meticulous performance analysis. As a key member of the marketing team, the successful candidate will work closely with cross-functional teams to ensure alignment and maximize impact.The day-to-day responsibilities will include managing and optimizing marketing campaigns across various digital platforms, analyzing performance metrics to inform future strategies, and collaborating with the creative team to develop compelling ad content. The role entails a mix of strategic planning, campaign execution, and continuous improvement, making it a challenging yet rewarding position for the right candidate.
Up Collective values innovation, creativity, and a customer-centric approach. The company's mission is to help brands navigate the ever-evolving digital landscape and achieve their marketing goals through bold, data-driven strategies. As a Performance Marketing Manager, you will be integral to this mission, driving brand growth and hacking traditional marketing norms.
What You Will Do
- Develop, execute, and manage multi-channel marketing campaigns to achieve brand objectives
- Conduct market research and analyze competitor activity to stay ahead of the curve
- Collaborate with the creative team to design and implement engaging ad content
- Manage and optimize campaign budgets to maximize ROI
- Analyze campaign performance using various metrics and adjust strategies accordingly
- Work closely with the sales team to align marketing efforts with sales objectives
- Stay updated on the latest digital marketing trends and best practices
- Develop and maintain reports on campaign performance and ROI
- Identify and mitigate risks associated with campaign execution
- Participate in brainstorming sessions to generate innovative marketing ideas
- Manage and mentor junior team members to ensure knowledge sharing and growth
What We Are Looking For
- Proven experience in performance marketing or a related field
- Strong understanding of digital marketing platforms, including Google Ads and Meta
- Proficiency in data analysis and performance metrics
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment and prioritize tasks effectively
- Strong creative vision and ability to develop innovative marketing strategies
- Experience with remote work tools and software
- Strong problem-solving skills and ability to think critically
- Knowledge of the latest marketing trends and technologies
- Certification in Google Ads or similar platforms is a plus
Nice to Have
- Experience with marketing automation tools
- Familiarity with SEO principles and how they impact performance marketing
- Knowledge of programming languages such as Python or JavaScript
- Experience with data visualization tools like Tableau or Power BI
- Certification in digital marketing or a related field
Benefits and Perks
- Competitive salary package
- Opportunity to work with a dynamic and innovative company
- Remote work arrangement with flexible hours
- Professional development opportunities, including training and certification programs
- Access to the latest digital marketing tools and software
- Health insurance and wellness programs
- Generous paid time off policy
- Equity options for long-term commitment
- Annual budget for conferences and marketing events
- Monthly stipend for remote work expenses
How to Stand Out
- Tailor your resume to highlight your experience in performance marketing, including any relevant certifications or training programs.
- Develop a strong portfolio that showcases your campaign management skills and ability to drive results through data-driven strategies.
- Prepare to talk about your experience with remote work tools and software, as well as your ability to work independently and manage priorities effectively.
- Research the company and be ready to discuss how your skills and experience align with Up Collective's mission and values.
- Be prepared to walk through your thought process when analyzing campaign performance and developing strategies for improvement.
- Show enthusiasm for the brand hacking approach and how you see yourself contributing to the company's innovative marketing initiatives.
- Ask informed questions during the interview, such as what the typical career path is for a Performance Marketing Manager or how the company approaches professional development and growth opportunities.
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