Performance Marketing Manager

Excel·Remote(United States)
Marketing

WFA Digital Insight

As demand for digital marketing specialists continues to surge, Excel's Performance Marketing Manager role stands out for its focus on data-driven campaign execution. With remote work on the rise, skills like paid media buying and campaign optimization are in high demand. Before applying, candidates should be prepared to showcase their expertise in platforms like Google Ads and Meta, as well as their ability to drive scalable growth in the insurance industry.

Job Description

About the Role

Excel is seeking a Performance Marketing Manager to join their team of A-level players and drive growth in the insurance industry through data-driven marketing campaigns.

Responsibilities

  • Manage and optimize paid search and PPC campaigns across Google Ads, Microsoft Ads, and insurance-specific media platforms.
  • Monitor and improve KPIs like ROAS, CPA, Impression Share, CTR, and Spend.
  • Conduct deep data analysis to guide campaign execution and optimization.

About the Company

Excel is a fast-growing company specializing in digital advertising and performance marketing, helping insurance brands acquire the right customers at scale. The company values simplicity, customer centricity, extreme ownership, and laser focus.

How to Stand Out

  • Be prepared to showcase your portfolio of successful campaign executions and optimizations.
  • Highlight your expertise in Google Ads, Meta, and other paid media platforms.
  • Emphasize your ability to analyze data and drive scalable growth in the insurance industry.
  • Practice discussing your experience with campaign setup and structure, as well as your understanding of KPIs like ROAS and CPA.
  • Research Excel's company culture and values to demonstrate your alignment with their mission and vision.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.