Performance Marketing Manager (F/M/*)
WFA Digital Insight
As the demand for paid media specialists grew 34% in 2025, companies like amber are seeking skilled Performance Marketing Managers to drive their digital marketing efforts. With the rise of remote work, the need for professionals with expertise in digital skills has never been more pressing. amber stands out in the market with its commitment to innovation and customer satisfaction. Candidates should be prepared to showcase their ability to analyze campaign data, optimize ROI, and collaborate with cross-functional teams. Before applying, it's essential to understand the current market landscape and the skills required to succeed in this role.
Job Description
About the Role
The Performance Marketing Manager role at amber is a critical position that involves developing and executing performance marketing strategies to drive business growth. As a key member of the marketing team, you will be responsible for managing and optimizing digital marketing campaigns across various channels. Your expertise in digital marketing will enable you to analyze campaign data, identify areas of improvement, and implement changes to maximize ROI.The role entails working closely with the sales, product, and creative teams to ensure that marketing efforts are aligned with business objectives. You will be responsible for staying up-to-date with the latest industry trends, best practices, and platform updates to continuously improve campaign performance. Your insights and recommendations will play a significant role in shaping the company's marketing strategy.
As a Performance Marketing Manager at amber, you will have the opportunity to work on high-impact projects, collaborate with a talented team, and contribute to the company's growth and success.
What You Will Do
- Develop and execute performance marketing strategies to drive business growth
- Manage and optimize digital marketing campaigns across various channels, including social media, search, and display advertising
- Analyze campaign data to identify areas of improvement and implement changes to maximize ROI
- Collaborate with sales, product, and creative teams to ensure that marketing efforts are aligned with business objectives
- Stay up-to-date with the latest industry trends, best practices, and platform updates
- Provide insights and recommendations to shape the company's marketing strategy
- Conduct A/B testing and experimentation to optimize campaign performance
- Manage and allocate marketing budget to achieve maximum ROI
- Monitor and report on campaign performance, providing regular updates to stakeholders
What We Are Looking For
- 3+ years of experience in performance marketing, preferably in a similar industry
- Proven track record of success in managing and optimizing digital marketing campaigns
- Strong understanding of digital marketing channels, including social media, search, and display advertising
- Experience with marketing automation platforms and tools, such as Google Ads and Facebook Ads
- Strong analytical and problem-solving skills, with the ability to analyze campaign data and identify areas of improvement
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Bachelor's degree in Marketing, Business, or a related field
- Certification in Google Ads and/or Facebook Ads is a plus
Nice to Have
- Experience with data analytics tools, such as Google Analytics and Excel
- Knowledge of programming languages, such as Python and JavaScript
- Experience with CRM software, such as Salesforce
- Certification in marketing automation platforms, such as Marketo and Pardot
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a talented and innovative team
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health insurance and retirement plan
- Generous paid time off and holidays
How to Stand Out
- To stand out in your application, be sure to highlight your experience with performance marketing campaigns and provide specific examples of how you've driven ROI growth.
- Make sure to tailor your resume and cover letter to the specific requirements of the role, emphasizing your skills and experience in digital marketing.
- Prepare to talk about your experience with marketing automation platforms and tools, such as Google Ads and Facebook Ads, and be ready to provide examples of how you've used them to optimize campaign performance.
- Don't be afraid to ask questions during the interview process, such as what the biggest challenges facing the marketing team are and how you can contribute to solving them.
- Be prepared to provide examples of your analytical and problem-solving skills, such as how you've analyzed campaign data to identify areas of improvement and implemented changes to maximize ROI.
- Showcase your knowledge of the latest industry trends and best practices, and be prepared to discuss how you stay up-to-date with the latest developments in digital marketing.
- Consider creating a portfolio of your work, including examples of successful campaigns you've managed and optimized, to demonstrate your skills and experience to potential employers.
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