Performance Marketing Manager (Freelance) - Brand Hackers

## About the Role As a Performance Marketing Manager at Up Collective, you will play a critical role in driving brand growth through data-driven marketing strategies. Your day-to-day responsibilities will include managing and optimizing digital campaigns across multiple channels, analyzing performance data, and collaborating with the team to identify areas for improvement. You will be working closely with the marketing team to develop and implement campaign strategies that drive engagement and conversion.

The Performance Marketing Manager role is a freelance position, offering the flexibility to work remotely and manage your own schedule. You will be expected to be self-motivated and able to work independently, with regular check-ins with the team to ensure alignment and progress.

Up Collective is a fast-paced and dynamic company that values innovation and creativity. As a Performance Marketing Manager, you will be expected to bring new ideas and approaches to the table, and be willing to experiment and try new things.

## What You Will Do - Develop and manage digital marketing campaigns across multiple channels, including social media, email, and search engine marketing - Analyze campaign performance data to identify areas for improvement and optimize campaigns for better results - Collaborate with the marketing team to develop and implement campaign strategies that drive engagement and conversion - Manage and optimize marketing budgets to ensure maximum ROI - Conduct market research and analysis to stay up-to-date on industry trends and developments - Develop and maintain relationships with key stakeholders, including vendors and partners - Stay up-to-date on the latest marketing technologies and trends, and apply this knowledge to improve campaign performance - Manage and prioritize multiple projects simultaneously, with a focus on meeting deadlines and delivering results - Provide regular reporting and analysis to the marketing team and other stakeholders

## What We Are Looking For - 3+ years of experience in digital marketing, with a focus on performance marketing - Proven track record of success in managing and optimizing digital campaigns - Strong analytical and problem-solving skills, with the ability to analyze data and draw insights - Experience with marketing automation platforms and CRM systems - Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams - Experience with remote work and managing projects independently - Strong understanding of marketing principles and strategies, with the ability to apply this knowledge to drive campaign success - Experience with Google Analytics and other marketing analytics tools - Certification in Google Ads or other marketing platforms a plus

## Nice to Have - Experience with brand hacking and unconventional marketing strategies - Knowledge of HTML, CSS, and JavaScript - Experience with marketing technologies, such as marketing automation platforms and CRM systems - Certification in marketing or a related field - Experience with agile project management methodologies

## Benefits and Perks - Competitive hourly rate - Opportunity to work with a fast-paced and dynamic company - Flexible remote work arrangement - Access to the latest marketing technologies and tools - Professional development opportunities, including training and certification programs - Collaboration with a team of experienced marketing professionals - Opportunity to work on high-profile campaigns and projects - Regular feedback and coaching to support your growth and development

- Tip: Make sure to highlight your experience with performance marketing and campaign optimization in your application, as this is a key requirement for the role.

• Tip: Be prepared to provide specific examples of your experience with data analysis and campaign optimization, and how you have used this knowledge to drive campaign success.
• Tip: Show your passion for digital marketing and your willingness to learn and adapt to new technologies and trends.
• Tip: Consider including a portfolio or examples of your work in your application, to demonstrate your skills and experience.
• Tip: Be prepared to discuss your experience with remote work and managing projects independently, and how you stay motivated and focused in a remote work environment.
• Tip: Research the company and the role thoroughly, and be prepared to ask informed questions during the interview process.
• Tip: Don't be afraid to negotiate your hourly rate or other terms of your contract, and be prepared to provide evidence of your skills and experience to support your request.