Performance Marketing Manager

About the Role

The role entails a deep understanding of digital marketing channels, including but not limited to social media, search engines, and email marketing. The ability to analyze campaign performance, identify areas for improvement, and implement changes to optimize results is key. The Performance Marketing Manager will also play a significant role in staying abreast of the latest industry trends and technologies, applying this knowledge to continuously enhance GiddyUp's marketing strategy.

What You Will Do

• Develop and execute comprehensive digital marketing strategies that align with company goals
• Manage and optimize campaigns across various digital platforms to ensure maximum ROI
• Conduct thorough market research and competitor analysis to identify opportunities and challenges
• Collaborate with the creative team to design and implement engaging campaign creative
• Analyze campaign performance using data analytics tools, providing actionable insights to stakeholders
• Manage and allocate budget across different marketing channels efficiently
• Stay updated on the latest digital marketing trends and best practices
• Lead A/B testing and experimentation to continually improve campaign performance
• Foster strong relationships with external partners and vendors
• Present campaign results and recommendations to senior management

What We Are Looking For

• Proven experience in a performance marketing role, preferably in a remote or digital-first environment
• Strong understanding of digital marketing principles, including paid social, paid search, and email marketing
• Experience with marketing automation platforms and data analytics tools
• Excellent analytical and problem-solving skills, with the ability to interpret complex data
• Strong communication and project management skills
• Ability to work independently in a remote setting and collaborate with distributed teams
• Knowledge of SEO principles and how they impact digital marketing campaigns
• Understanding of customer journey mapping and user experience principles
• Certification in Google Ads, Facebook Ads, or similar platforms is a plus

Nice to Have

• Experience with agile project management methodologies
• Knowledge of programming languages such as Python or JavaScript
• Experience with CRM software and sales funnel management
• Certification in data science or a related field
• Experience in the tech or digital marketing industry

Benefits and Perks

• Competitive salary package
• Flexible working hours and remote work arrangement
• Annual performance bonus
• Comprehensive health insurance package
• Access to cutting-edge digital tools and training
• Professional development opportunities
• Paid vacation days and sick leave
• Home office stipend
• Access to mental health and wellness programs

• Be prepared to showcase your portfolio: Highlight your most successful campaigns and the strategies you employed to achieve your goals.
• Develop a strong understanding of data analysis tools: Familiarize yourself with tools like Google Analytics and Adobe Analytics to stand out.
• Stay updated on industry trends: Follow key influencers and industry news to demonstrate your commitment to ongoing learning.
• Emphasize your experience with remote work tools: As a remote role, experience with collaboration tools like Slack, Trello, or Asana can be beneficial.
• Prepare to discuss your approach to campaign optimization: Think about how you would improve campaign performance and be ready to walk the interviewer through your thought process.
• Tailor your resume and cover letter: Make sure your application materials are customized to the role, highlighting the skills and experiences that match the job description.
• Practice your presentation skills: Be ready to present your ideas clearly and confidently, as this is a key part of the Performance Marketing Manager role.