Performance Marketing Manager
WFA Digital Insight
The demand for performance marketing specialists has been on the rise, with a 25% increase in job postings over the past year. As a Performance Marketing Manager at GiddyUp, you'll be at the forefront of driving results for innovative DTC brands. With a focus on accountability and growth, this role is ideal for driven marketers looking to expand their skill set. GiddyUp's unique model, which combines strategy, creative, media, and analytics, sets it apart from other companies in the industry. Before applying, candidates should be prepared to showcase their analytical skills, experience with Google Analytics and Excel, and a passion for performance marketing.
Job Description
About the Role
As a Performance Marketing Manager at GiddyUp, you'll be working closely with the Senior Performance Marketing Manager to support the execution of pricing, promotional, and experimentation initiatives across a portfolio of DTC offers. This is a high-growth opportunity for a sharp, driven marketer who wants to learn performance marketing the right way. You'll be in the work every day, running tests, pulling analysis, building frameworks, and contributing meaningfully to offer performance across the network.The GiddyUp model itself is unique, with Performance Marketing Managers wearing multiple hats, including offer strategy, consumer psychology, funnel design, and statistically rigorous experimentation. You won't specialize in one narrow lane; instead, you'll develop across all of them. If you're 2-4 years into your career and hungry to accelerate, this is the role for you.
GiddyUp is a performance-based Partner Marketing Platform and Agency that has generated over
What You Will Do
- Support the development and execution of pricing, bundling, and promotional strategies across assigned offers
- Help build and refine offer frameworks, including bundle ladders, upsell flows, discount structures, and promotional mechanics
- Execute promotional structures, such as BOGOs, limited-time discounts, free gift offers, and urgency-based mechanics
- Apply psychological pricing principles and perceived value tactics to drive conversion and AOV improvements
- Define how pricing and promotions are presented across landing pages and funnels
- Execute pricing and promotion experiments in Statsig, from test setup and instrumentation to readout and documentation
- Analyze experiment results, interpreting tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin
- Partner with Data to ensure clean test design, accurate instrumentation, and reliable reporting
- Maintain organized experiment logs and readouts that create institutional knowledge and feed future roadmap decisions
- Build strong working relationships with Campaign Success Managers, Campaign Ops, Creative Strategy, Data, and Traffic teams
What We Are Looking For
- 2-4 years of experience in performance marketing or a related field
- Strong analytical skills, with experience using Google Analytics and Excel
- Ability to develop and execute pricing and promotional strategies
- Experience with experimentation and analysis, including test setup and instrumentation
- Strong communication and collaboration skills, with the ability to work with cross-functional teams
- Ability to think critically and strategically, with a focus on driving results
- Experience with Google Sheets and other tools, such as Statsig
- Bachelor's degree in Marketing, Business, or a related field
Nice to Have
- Experience with funnel design and consumer psychology
- Knowledge of statistical rigorous experimentation
- Experience with creative strategy and copywriting
- Familiarity with e-commerce checkout software and proprietary funnel-building tools
Benefits and Perks
- Remote work arrangement, with the ability to work from anywhere
- Competitive compensation package, with opportunities for growth and advancement
- Access to cutting-edge tools and technology, including Google Analytics and Statsig
- Collaborative and dynamic work environment, with a team of driven marketers and creatives
- Opportunities for professional development and continuing education, with a focus on performance marketing and related fields
- Flexible PTO and vacation policy, with a focus on work-life balance
- Health and wellness benefits, including medical, dental, and vision insurance,
How to Stand Out
- tip: When applying for this role, be sure to highlight your experience with Google Analytics and Excel, as well as your ability to develop and execute pricing and promotional strategies.
- tip: To stand out, showcase your knowledge of performance marketing and your ability to think critically and strategically.
- tip: Be prepared to provide examples of your experience with experimentation and analysis, including test setup and instrumentation.
- tip: Make sure your resume is tailored to the role, with a focus on performance marketing and related skills.
- tip: Practice your communication and collaboration skills, as you'll be working with cross-functional teams in this role.
- tip: Be prepared to discuss your experience with funnel design and consumer psychology, as well as your knowledge of statistical rigorous experimentation.
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