Performance Marketing Manager

GiddyUp·Remote
Marketing

WFA Digital Insight

As demand for performance marketers continues to outpace supply, GiddyUp's commitment to results-driven strategies stands out. With the rise of direct-to-consumer marketing, professionals with expertise in remote work, digital skills, and data analysis are in high demand. GiddyUp's unique approach, focusing on profitability and scalability, sets it apart. Before applying, candidates should be prepared to showcase their ability to drive unit economics and scalability through data-driven strategies.

Job Description

About the Role

GiddyUp is seeking a Performance Marketing Manager to lead the strategy, experimentation, and optimization of pricing and promotional initiatives across its offers and brands. The goal is to improve unit economics and scalability through data-driven pricing, bundling, and promotional strategies.

Responsibilities

  • Design and refine pricing, bundling, and promotional strategies balancing profitability, scalability, and customer value perception
  • Develop offer frameworks including bundle ladders, upsells, and discount structures
  • Lead advanced experimentation roadmaps, working cross-functionally with Campaign Success Managers and Network Traffic to translate insights into sustained improvements

Requirements

  • Strong foundation in direct-response marketing, consumer psychology, and statistically rigorous experimentation beyond basic A/B testing
  • Ability to drive unit economics and scalability through data-driven strategies

How to Stand Out

  • Familiarize yourself with GiddyUp's proprietary funnel-building and e-commerce checkout software to understand their unique approach.
  • Showcase your expertise in direct-response marketing and consumer psychology through specific examples in your portfolio.
  • Prepare to discuss your experience with data-driven pricing, bundling, and promotional strategies, and how you've applied them to drive unit economics in previous roles.
  • Highlight your ability to work cross-functionally with various teams, such as Campaign Success Managers and Network Traffic, to drive sustained improvements.

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