Performance Marketing Manager , Global

About the Role

The Performance Marketing Manager will be part of the Growth Marketing team within the Consumer & Business group. This team is responsible for driving customer growth and revenue through various marketing channels. The Performance Marketing Manager will work closely with the Data Science and Analytics team to design experiments and measurement frameworks that connect channel performance to downstream business outcomes.

Coinbase is a remote-first company, but not remote-only. The company values in-person collaboration and expects team members to come together quarterly for intense working sessions. This role will require the ability to work independently and collaboratively in a distributed environment.

What You Will Do

• Own end-to-end strategy and execution across global paid performance channels to hit aggressive new user acquisition and efficiency targets.
• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets.
• Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
• Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
• Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel, proactively surfacing insights, risks, and opportunities to leadership.
• Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.
• Develop and execute full-funnel measurement strategies across app and web, including event strategy and SKAN/iOS privacy-aware execution.
• Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
• Stay up-to-date with the latest trends and developments in performance marketing, applying this knowledge to continuously improve campaign performance.

What We Are Looking For

• 5+ years of hands-on performance marketing experience with expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.
• Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
• Demonstrated experience leveraging LLMs, no-code/low-code platforms, and automation tools to prototype custom agents and AI-driven workflows that accelerate growth experimentation and scale campaigns.
• Proficiency with BI tools and a demonstrated experimentation mindset, with experience building and launching tests, interpreting results, and making data-grounded decisions.
• Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing.
• B2C experience required, fintech or crypto preferred.
• Strong understanding of Google Ads, including campaign setup, bidding strategies, and optimization techniques.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Nice to Have

• Experience with other paid media channels, such as LinkedIn or Twitter ads.
• Knowledge of programming languages, such as Python or SQL.
• Familiarity with data visualization tools, such as Tableau or Looker.
• Experience working in a remote or distributed team environment.

Benefits and Perks

• Competitive salary and equity package.
• Opportunities for professional growth and development in a fast-paced and dynamic environment.
• Collaborative and supportive team culture.
• Flexible working hours and remote work options.
• Access to the latest tools and technologies.
• Comprehensive health insurance and benefits package.
• Paid time off and holidays.
• Quarterly in-person working sessions for team collaboration and bonding.

• Make sure to highlight your experience with Google Ads and other paid media channels in your resume and cover letter.
• Be prepared to discuss your approach to data-driven decision making and how you've used data to optimize campaign performance in the past.
• Show enthusiasm for the cryptocurrency and fintech industries, and be prepared to discuss how you've stayed up-to-date with the latest trends and developments.
• Emphasize your ability to work independently and collaboratively in a distributed environment, and highlight any experience you have working remotely.
• Prepare examples of how you've driven measurable improvements in user acquisition efficiency and revenue growth through performance marketing campaigns.
• Be ready to discuss your experience with BI tools and data visualization, and how you've used these tools to inform campaign decisions.