Performance Marketing Manager

Komodo Health·Remote(United States)
Marketing

WFA Digital Insight

The demand for performance marketing specialists grew significantly in recent years, with a focus on data-driven approaches. Komodo Health stands out for its mission to reduce the global burden of disease through smarter use of data. As remote work continues to shape the job market, professionals with strong digital skills are in high demand. With the right combination of skills and experience, candidates can thrive in this role. Before applying, it's essential to understand the company's values and the role's requirements, including a passion for using data to drive insights and a **THRILL** for innovative marketing strategies.

Job Description

About the Role

Komodo Health is seeking a Performance Marketing Manager to join its team. This role entails developing and executing digital marketing strategies that drive engagement and conversion. The Performance Marketing Manager will work closely with cross-functional teams to leverage data insights and optimize marketing campaigns.

The role matters because it directly contributes to Komodo Health's mission to reduce the global burden of disease. By using data to inform marketing decisions, the Performance Marketing Manager will help unlock critical insights for healthcare professionals and patients.

The ideal candidate will have experience working in a fast-paced environment and be comfortable with remote collaboration. Reporting structures will be clarified during the onboarding process.

What You Will Do

  • Develop and execute multi-channel digital marketing campaigns to drive brand awareness and conversion
  • Analyze campaign performance using data and analytics tools to inform future marketing decisions
  • Collaborate with cross-functional teams, including sales and product, to align marketing strategies with business objectives
  • Manage and optimize marketing budgets to ensure ROI-positive campaigns
  • Stay up-to-date with the latest industry trends and technologies to continuously improve marketing strategies
  • Conduct A/B testing and experimentation to refine marketing approaches
  • Work closely with the design team to develop visually appealing and effective marketing materials
  • Develop and maintain relationships with external partners and vendors
  • Monitor and report on campaign performance to stakeholders

What We Are Looking For

  • 3+ years of experience in digital marketing, with a focus on performance marketing
  • Strong understanding of digital marketing channels, including paid social, paid search, and email marketing
  • Experience with data analysis and interpretation, preferably with tools like Google Analytics
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
  • Strong knowledge of marketing automation platforms and CRM systems
  • Experience with budget management and ROI analysis
  • Bachelor's degree in Marketing or a related field

Nice to Have

  • Experience working in the healthcare industry
  • Knowledge of HTML and CSS
  • Certification in Google Ads or Facebook Ads
  • Experience with marketing attribution modeling

Benefits and Perks

  • Competitive salary
  • Comprehensive health insurance
  • Generous PTO policy
  • Remote work stipend
  • Professional development opportunities
  • Access to the latest marketing tools and technologies
  • Collaborative and dynamic work environment
  • Opportunity to work on high-impact projects that drive real change in the healthcare industry

How to Stand Out

  • When applying, make sure to highlight your experience with data-driven marketing strategies and your ability to work in a fast-paced environment.
  • Showcase your knowledge of the latest marketing trends and technologies, and be prepared to discuss how you stay up-to-date in the field.
  • Emphasize your ability to work collaboratively with cross-functional teams and external partners.
  • Be prepared to discuss your experience with budget management and ROI analysis, and how you optimize marketing campaigns for maximum impact.
  • Don't forget to mention the word THRILL and tag #RMTI5LjEyMS40MC4xNg== in your application to show you've read the job post completely.
  • Consider creating a portfolio that showcases your marketing campaigns and the results you've achieved.
  • In the interview, be prepared to walk the interviewer through your process for analyzing campaign performance and making data-driven decisions.

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