Performance Marketing Manager
WFA Digital Insight
The demand for digital marketing professionals, especially those skilled in performance marketing, has surged as companies push towards digital transformation. As a key player in the fast-paced fintech landscape, the Performance Marketing Manager role at LiveFlow offers a unique chance to influence a growing brand that’s reshaping how finance teams operate. Candidates who excel in both analytical thinking and creative problem-solving will find themselves well-prepared for this pivotal position. Given the average salary for similar roles, with rising competition, it’s crucial to showcase not just experience but a genuine understanding of finance marketing nuances.
Job Description
About LiveFlow
LiveFlow is revolutionizing accounting and finance with an innovative platform tailored for lean finance teams. Backed by $21M in funding from prominent investors like YC and Valar, the company has earned accolades and high ratings from users.About the Role
We are searching for a Performance Marketing Manager to spearhead our multi-channel performance marketing strategy. This role is unique because you'll be our first dedicated performance marketing specialist, working closely with our founding team.Responsibilities
- Own and optimize multi-channel performance marketing efforts across:
- Build and scale brand awareness campaigns targeting finance and accounting professionals.
- Identify and experiment with new channels to uncover scalable opportunities.
- Collaborate with our design team to create, test, and iterate on ad creatives and landing pages.
- Manage budgets effectively while focusing on customer acquisition cost (CAC) and return on ad spend (ROAS).
- Set up tracking, attribution, and reporting across all marketing channels.
- Conduct structured experiments on ad copy, creative, audiences, and bidding strategies.
- Monitor competitors and identify new marketing opportunities.
Requirements
- 3-6 years of experience managing multi-channel performance marketing, particularly in a B2B SaaS environment.
- Proven ability to drive measurable results and leads, beyond just clicks and impressions.
- Strong proficiency in Google Ads, Meta Ads, and ideally LinkedIn and Twitter.
- Highly analytical with a creative edge for copywriting.
- Experience with conversion tracking and multi-touch attribution.
- Comfortable working in a fast-paced startup environment.
Nice to Have
- Familiarity marketing to finance teams or CFOs.
- Experience with HubSpot, Salesforce, or similar platforms.
- Background in landing page optimization and conversion rate optimization (CRO).
Benefits
- Opportunity to shape the marketing direction in a growing startup.
- Work with a team that has a track record of success in the fintech industry.
How to Stand Out
- Familiarize yourself with Google Ads and Meta Ads nuances; being adept can set you apart.
- Prepare examples of past campaigns that demonstrate measurable success, especially in B2B SaaS.
- Understand fundamental finance concepts to tailor your marketing strategies effectively.
- Be ready to discuss innovative non-digital marketing strategies, as this role involves testing various channels.
- Highlight your analytical skills and how they contributed to past campaign optimizations during interviews.
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