Performance Marketing Manager, Paid Social
WFA Digital Insight
The demand for paid media specialists grew 25% in 2025, driven by the need for data-driven marketing strategies. As a Performance Marketing Manager at Harvey, you'll be at the forefront of this trend, driving business growth through paid social campaigns. With remote work on the rise, companies are looking for professionals who can manage global campaigns from anywhere. If you have a strong background in digital marketing and a passion for performance optimization, this role could be your next career milestone. Before applying, consider how your skills align with Harvey's focus on innovation and customer-centric approach.
Job Description
About the Role
The Performance Marketing Manager role at Harvey is a unique opportunity to lead paid social campaigns that drive real business results. As a key member of the marketing team, you will be responsible for developing and executing multi-channel campaigns that reach new heights. You will work closely with cross-functional teams, including creative, product, and analytics, to ensure that all campaigns are aligned with business objectives and customer needs.Day-to-day, you will manage and optimize paid social campaigns across various platforms, including Facebook, Instagram, Twitter, and LinkedIn. You will analyze campaign performance, identify areas for improvement, and make data-driven decisions to scale growth. Your expertise in paid social advertising will help Harvey reach new audiences, drive conversions, and build brand awareness.
What You Will Do
- Develop and execute paid social campaigns that drive business results
- Manage and optimize campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn
- Analyze campaign performance, identifying areas for improvement and making data-driven decisions
- Collaborate with cross-functional teams, including creative, product, and analytics
- Stay up-to-date with the latest paid social trends, best practices, and platform updates
- Manage and allocate budgets to maximize ROI
- Scale growth by identifying new opportunities and optimizing existing campaigns
- Work closely with the marketing team to align campaigns with business objectives and customer needs
- Conduct A/B testing and experiments to improve campaign performance
- Provide regular campaign performance reports and insights to stakeholders
What We Are Looking For
- 5+ years of experience in paid social advertising, with a focus on performance marketing
- Strong understanding of paid social platforms, including Facebook, Instagram, Twitter, and LinkedIn
- Proven track record of driving business results through paid social campaigns
- Experience with campaign management tools, such as AdEspresso or Hootsuite
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions
- Excellent communication and collaboration skills, with the ability to work with cross-functional teams
- Bachelor's degree in Marketing, Advertising, or a related field
- Experience with remote work and managing global campaigns
Nice to Have
- Experience with Google Ads and other paid media channels
- Certification in paid social advertising, such as Facebook Blueprint
- Experience with marketing automation tools, such as Marketo or Pardot
- Knowledge of SQL and data analysis tools, such as Tableau or Excel
- Experience with agile project management methodologies, such as Scrum or Kanban
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing company and contribute to its success
- Collaborative and dynamic work environment, with a team of experienced professionals
- Professional development opportunities, including training and conference sponsorships
- Flexible work arrangements, including remote work options and flexible hours
- Access to the latest tools and technologies, including paid social advertising platforms
- Recognition and reward programs, including bonuses and stock options
How to Stand Out
- Tip: Make sure your portfolio showcases your experience with paid social campaigns and performance marketing, highlighting specific metrics and results.
- To stand out, emphasize your expertise in data analysis and campaign optimization, as well as your ability to work with cross-functional teams.
- When preparing for interviews, review common paid social advertising platforms and be ready to discuss your experience with campaign management tools.
- Consider highlighting your experience with remote work and managing global campaigns, as well as your ability to work independently and manage multiple projects simultaneously.
- During salary negotiations, be prepared to discuss your expected salary range and benefits package, and be open to negotiating based on the company's budget and industry standards.
- Red flag: If the company is not transparent about its paid social advertising strategy or budget, it may be a sign of lack of investment in the marketing team.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.