Performance Marketing Manager, Paid Social
WFA Digital Insight
The demand for skilled performance marketing managers has skyrocketed, with a 27% increase in job postings over the past year. As companies shift their focus to digital, professionals with expertise in paid social are in high demand. Harvey, a leading company in the industry, is now looking for a Performance Marketing Manager to join their team. With the rise of remote work, this role offers the flexibility to work from anywhere, making it an attractive opportunity for those looking for a better work-life balance. Candidates should be prepared to showcase their skills in managing complex campaigns, analyzing data, and driving results. Before applying, it's essential to understand the current market landscape and the company's expectations.
Job Description
About the Role
The Performance Marketing Manager, Paid Social role at Harvey is a unique opportunity for a digital marketing professional to join a leading company and manage paid social campaigns. The role entails day-to-day management of campaigns, analysis of data, and optimization of ads to drive results. As a key member of the marketing team, the Performance Marketing Manager will work closely with cross-functional teams to align campaign goals with business objectives. The role reports to the Senior Marketing Manager and will have a significant impact on the company's digital marketing strategy.The marketing team at Harvey is a dynamic and fast-paced environment, with a focus on innovation and creativity. The company is committed to staying ahead of the curve in digital marketing, and this role will play a critical part in achieving that goal. With the shift to remote work, the company is looking for a professional who can work independently, manage multiple projects, and collaborate with team members across different time zones.
What You Will Do
- Manage and optimize paid social campaigns across multiple platforms, including Facebook, Instagram, and LinkedIn
- Analyze campaign data to identify trends, opportunities, and areas for improvement
- Develop and implement campaign strategies to drive conversions, sales, and revenue growth
- Collaborate with cross-functional teams, including sales, product, and creative, to align campaign goals with business objectives
- Conduct market research to stay up-to-date on industry trends and competitor activity
- Develop and manage campaign budgets, ensuring ROI and revenue growth
- Create and present campaign reports, analyzing results and providing recommendations for future campaigns
- Stay up-to-date with the latest paid social trends, platform changes, and best practices
- Identify and mitigate risks associated with paid social campaigns
- Develop and maintain relationships with paid social platform representatives
- Collaborate with the marketing team to develop and implement a comprehensive digital marketing strategy
What We Are Looking For
- 4+ years of experience in paid social media marketing, with a focus on campaign management and optimization
- Proven track record of driving conversions, sales, and revenue growth through paid social campaigns
- Strong analytical skills, with the ability to analyze campaign data and provide insights and recommendations
- Experience with paid social platforms, including Facebook, Instagram, and LinkedIn
- Strong understanding of digital marketing principles, including targeting, ad creative, and bidding strategies
- Excellent communication and project management skills, with the ability to collaborate with cross-functional teams
- Experience with campaign management tools, including AdEspresso, Hootsuite, or Sprout Social
- Bachelor's degree in Marketing, Communications, or a related field
- Strong problem-solving skills, with the ability to think critically and outside the box
Nice to Have
- Experience with Google Analytics and data analysis tools
- Certification in paid social media marketing, such as Facebook Blueprint or LinkedIn Marketing Solutions
- Experience with creative asset development, including graphic design and video production
- Knowledge of SEO principles and how they relate to paid social campaigns
- Experience with CRM software, including Salesforce or HubSpot
Benefits and Perks
- Competitive salary and benefits package
- Opportunities for professional growth and development, including training and education programs
- Flexible work arrangements, including remote work options and flexible hours
- Access to the latest digital marketing tools and technologies
- Collaborative and dynamic work environment, with a focus on innovation and creativity
- Comprehensive health and wellness program, including medical, dental, and vision coverage
- Generous paid time off policy, including vacation, sick leave, and holidays
- 401(k) retirement plan, with company match
- Stock options and equity participation
- Access to a network of professionals in the digital marketing industry
How to Stand Out
- To stand out in your application, make sure to highlight your experience with paid social platforms and campaign management tools. Provide specific examples of campaigns you've managed and the results you've achieved.
- When preparing for an interview, review the company's digital marketing strategy and be prepared to provide insights and recommendations for future campaigns.
- Make sure to showcase your analytical skills by providing examples of how you've analyzed campaign data and provided insights and recommendations.
- If you have experience with creative asset development, be sure to highlight this in your application and provide examples of your work.
- When negotiating salary, be sure to research the market rate for the role and be prepared to provide examples of your achievements and contributions to the company.
- Be sure to ask questions during the interview, such as what the company's goals and expectations are for the role, and what opportunities there are for professional growth and development.
- Be prepared to provide examples of how you've worked with cross-functional teams in the past and how you've collaborated with team members to achieve campaign goals.
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